A lifetime love affair

Publishing indeed!  
I just adore magazines the same as the way I loved figure skating ... a quick bond and a lifetime love affair.  

August 2017 biggest accomplishment
As August 2017 comes crashing to an abrupt and disastrous halt.   I've taken in some quality movies and series, primarily from HBO. 

 Not surprising that HBO leads the pack (with Netflix nipping at their heels).  Not only was HBO an early disruption to network television, they also proved that there was a sophisticated, educated, and most likely upper income situated, who would flock to quality programs.

No, they didn't just become a reseller, they created content.  It is befitting that their great Game of Thrones is leading the buzz both online and in conversations, dinners, viewing events.

I had taken a sabbatical in life.  Withdrawing unto myself, with a deep reflection on the past.  Ironically, the highest KLOUT ranking than I'd had since KLOUT reinvented itself, causing a free fall of early adopter scores by at least 15 points.

Lucky for many, online marketers don't look at authenticity reinforcement like KLOUT or KRED scores.  That has something that has always puzzled me.  Particularly in Canada:  because these scores establish true influence, define audiences and decipher appeal of a profile.  Just log in with ideally your Twitter handle, then add your Facebook page, your PINTEREST boards and instaGRAMs etc. to connect everything together in one full swoop.

I received a personal email from one of my first real online connections, Mike Lehr, a couple of days ago and struggled with a response.

My greatest accomplishment
in August was achieving the highest mark on Solitaire from my computer.  Talk about mental shut down or just turning off my "give a damn meter" completely.

Granted, the highest mark in Klout Score for about 8 years is remarkable.  What is more amazing is I probably have spent a lot less time online.  

The beacon was there but my cloudy mood wasn't seeing it.  Sunglasses towards life.  Muted, darkened and cloaked in disguise.  Dwelling on the has beens, the should haves in the twilight of life.

Mike made mention of the tag leading him to the conclusion that I write a lot about those of us in our 50s and plus.  It is a fairly closed society I would admit, but not an exclusive one by any means.

Leading the helm being born in 1961:  when, according to either Boom, Bust & Echo or The Popcorn Report, it was the worst year thus far to have lived in.

I started reading about demographics in the early 80s .... I know, that time of YuppyDOM and YuppyHOOD - the stamp of coolness presented in the being you represented.

I admit to being a Yuppy of that era.  I admit to having puffed up bangs and during the week wearing a ladies suit attempting to clamber up the chain of career, not unlike the baby turtles climbing over each other to attempt to escape the pail in which they hatched from their shell.

I do write to so many of us that were born in the middle of bomb shelters and a United States invasion.  Nuclear war seemed eminent between the US and Russia.  The authors of those events, the greatest politicians the world had ever seen:  a storybook tale, among a loving family, loyal brotherhood, beautiful wife and charisma telling stories of hope, pride, and human-kindness to all people of all colors.

One of the few things that Mike said that made me think again:  whether my 50s have been a disappointment?  Uncanny, that love, friendship, life & family have been some of the best I've been lucky enough to have.   It has been the worst in my career in equal proportions.  That is a very frustrating circumstance to be in.  

You have the war stories, can regale heroic accomplishments, awards and rewards but somehow sucked into this hole that, like the turtles is hard to climb out of.

Depression and mental health issues must be alarming for anyone 50 or older.  Unlike your elder Baby Boomer siblings who have glided to the opposite spectrum of life:  Semi retired by 55, kids all university educated (without the debt load) because you were parented by those from the great depression era and had faced huge obstacles to get to the other side:  optimism, reward, recognition, service, loyalty, dedication, beliefs.

In similar fashion, and dipping into my fascination with numbers, I wonder how much financial foresight they had to have by when in order to fulfill many of us others wildest dreams.

Some of us got on a treadmill and forgot what gave us joy.  Too caught up on just making it through another day.  The pressures to not just keep up in the Yuppy attitude:  comparison and competition drive our segment.  Where our children have become entitled and tenacious.  Like Yuppies, Millennials know what is going on in their world:  the threats, the competition, the need for education, striving to get ahead in a very large age group.  

I'm lingering around the 1960s and older who are nipped at the edge of Baby Boomers who had all the best opportunities.  Waiting and learning, we had to observe, ask a lot of question, and act as a sponge, embracing lessons from others' failures, rapt with attention to their climb into iconic status:  Steve Jobs, Michael Jackson (watch it on HBO right now), who are admired and respected, after many years of disappointment, disillusion, accusations, failure.

Steve Jobs and Michael Jackson, the ones before us:  Baby Boomers, taught us valuable lessons and a common understanding:  the higher the achievement, the more likelihood of opposition, targeting, slander, dishonesty, suffering, monetary loss.  

Survival is key
Surviving is a critical characteristic we in our 50s share.  We've faced so many obstacles and had to start over more than once.  Or, had to rethink our own perspective and outlook.  Maybe change how we view the world, banishing bitterness to deep hole of the past.

Rebound, rejoice, rejuvinate
we have the energy to realize we still have a lot of youth in us along with knowledge accumulated by failure or lack of luck.  We've exercised our energy to levels that our technology dependent youngsters have become so reliant on, the likelihood of them being able to read a traditional clock, nondigital form, is rare.  We grew up with the basics, started with the basics, and able to conjure up some pretty cool answers to solving a lot of problems.

Once again, we're faced with much greater of forces of life:  no longer just war, struggle for power, and financial supremacy, today you have to worry about safety, violence, terror, corruption, like never before.

Conditioned as survivors
YUP! We Yuppies can set the tone, raise the bar, lead by example on life's greatest lessons.  In style, polished, educated, ethical and poised as our parents and grandparents instilled in us, not simply taught us.

Happy healing and healthy being

When it seems like all other areas in your life are falling apart, there is only one thing you can possibly control:

HOW YOU REACT!

If you try to be the best person inside, true to your truest character, spectacular vibe and kindness to everyone ~ you HAVE the ability the change not only how you view the world, but also how the world views you.

After facing bullying myself for the first time in my life after turning 56 years old just this past April, I find strength building within me, not without the assistance of my therapist Marjory.

At this prime time age [ NIX the MIDDLE AGE already!] you have earned the right to be who you ARE!

Fashion 911 Board on Pinterest > SOURCE < Link

I'm not saying if you're a guy, you are aspiring to be a character cast permanently henceforth as the "grumpy old guy" or "old perv".  Nor am I suggesting that we women have to resort to comfy shoes only, bloaty tops with massive floral collage intended as a decoy to hide that post-menopausal early trimester pregnancy look [ that MOST women experience regardless of race, color, demographic  [= age + education + where you live], location, living conditions].

You MAY think if you wear those life-weary looks of drooling at really young girls or scowling at their belly buttons showing or deep enough cleavages that makes toe jam look like a speck of dirt.

What about testing my theory?
Be the truest you that you can possibly be!  There is no linkage or printed guides or rule books or user manuals or YouTube videos required.  Totally unique to you, wired closely between the head and the heart.  More close to your identity than your DNA.  You.

Who you were meant to be.
Forget about looking at the past.  Examining and spending so much agonizing energy on what ifs?  You CAN start to be you.  There is NEVER never enough time.  You do not need pocketfuls of money or unlimited VISA limits for shopping or pulling together your look.

Yes, it starts inside.
Nothing more difficult than asking yourself:  "What do you want?"  At my first therapy, recovering anxiety from the bullying experience, Marjory started with that simple question.

Journal til there's no ink left.
That was the instruction.  Start writing and writing and writing.  Regardless of what you are writing.  No judgement, complete privacy, just empty your heart and your head essentially is what I thought it meant.  Yeah, it took me outta my blogging, which has been mostly a release of the brain:  sharing what I know.

Helping people.
That's what I like doing most.  I tend to focus on avoiding the pitfalls that I've had to go through in order to clear the air and focus on moving forward.  By saying forward, I am meaning mostly that you are just .... 

LETTING GO ... 
..... letting go of the past.  With a big picture in mind, putting all the junk in a bubble:  lack of confidence, humble beginnings, shortfall in knowledge (aka lack of formal education), poor body image, horrible childhood, victimization, gender or race discrimination, divorce, violence, bullying, failure, disappointment, hurt ......... put it into the bubble [ aka journal if you need to about that stuff so that you can talk it over with a therapist ~ breaking the rules of letting it go ].  

THE BUBBLE FLOATS AWAY
Bouncing with the tide and blowing with the wind, the bubble has left you behind.  Now what are you going to do?

BE HONEST WITH YOURSELF
Now that you let all that toxic waste float away in the bubble, what do you have left?  Only YOU.  What does that look like, how do you look?  That's where the "What do you want?" steps in.

What do you want?
You can write and think all you like about lists upon lists of the little things to the gigantic dream.

"The bigger the dream,

   the more the hard work."

  ~ Jeannette Marshall 

    @optioneerJM 

No item too big or too small.
If it is what you want, it is what you want. Remember, in your private journal, it is YOU, it is private, it is between "Me, myself & I" if you need a debate or thrive on controversy go for it.

BIG DREAMS = HARD WORK
There are no short cuts for you skippies out there who like to dart around things and stomp on people to get to where they want to be.  What seems like an overnight miracle are years of perspiration:  that's what I extracted from watching THE NINETIES by CNN where its focus was really about the first kings of technology:  STEVE JOBS and BILL GATES.  Even if you want to lean towards sympathizing with the founders of NETSCAPE, stop it.  They earned millions of dollars on an idea they were able to execute.

EXECUTE ideas.
Don't just talk about it, give your ideas away, or work for a company who will gladly swipe that idea under the umbrella of corporate regulations and employment contracts:  what you create there becomes their property.

Life is unfair.
Get used to it.  Heck, if you're in your 40s or beyond you should know this by now and stop talking about it or how luck evaded you.

GET THINGS DONE
 Getting things done requires elbow grease or perspiration or agonizing or choices.  Checking things off mental lists that surface in the middle of the night when you are longing for slumber.  EXECUTE. Complete.  Finito.  Bon Voyage.  NEXT? Get'er'done already!

I got ahead of myself again, per usual.  Jump forward, bending sideways, and sometimes losing the very important point.  I guess that is the part of blogging that I really enjoy:  helping others and exhausting those thoughts that don't fit into a journal and may be better to share.

When I wrote what I wanted, it wasn't about material things, I am very fortunately married to Hunkster Hubster which I appreciate most days [ trials and tribulations of married life is normal ].  Sure, I'd love a much bigger house in a tropical locale with the web my biggest tool [ or hammer, depending upon my mood ].  

FOCUS ON THE POSITIVE
Was what I thought I really wanted.  Until you try it, you don't really realize or appreciate how difficult that is.  I think it was Oprah Winfrey probably in the 90s who got everyone thinking about having a GRATITUDE journal, whereby you wrote about what was positive that happened that day.  Even as you wake up, you can write down what you look forward to that day.

COGNITIVE BEHAVIOR 
I am at the very early, formative stage of doing cognitive behavior development.  With my baby toe on my right foot touching the tip hesitantly.  I hardly think it is possible without emptying the brain and the heart of anything toxic, and placing it in the bubble to float away.

Happy healing and healthy being,

Jeannette xo

Living the country song

Highly enlightening ::.... looking at this blog, I think it was SPOT ON!  Perhaps taking a step back from a world you know instinctively, intuitively and intimately:  SALES. 

Although "What do you want:  a farmer or a hunter?" is my all time BEST clicker with over 25% of my highest readership is attracted by this post I wrote, not that long ago.  As a matter of fact, I have been coping with being a round peg trying to fit into a square hole:  some could say that it is a rigid, unrewarding culture that exudes fun, playfulness thru its advertising campaigns.    Yes, I do believe people buy into that:  if you're cute and cuddly, your staff is pleasant and bubbly:  you have arrived at the optimum platform.  Posed for growth.   Highly entertaining if you allow yourself to take a step back, examine what is there, around you.  More often than not, you will have it around you. 

 When you float through the fondest of memories, you realize they aren't about a badge, or a trophy, or a monetary bonus!  It is who is around you.  

Your medal of honor  aligned with pure identity to being who you authentically are.  Permission to have fears.  Latitude for anger on what affronts you:  violence, bullying, manners, nepotism, feminism, plagiarism, (hard word to spell!!  Thanks #Google [right click + proper spelling at the top right hand] ~ plagiarism and bullying, oh heck so does nepotism seem so unfair, biased [ref: Donald Donald J. Trump​]. 

 My sweet spot is sales, has always been sales, and challenges me in no other fashion.  I dig in my heels {some days pointy, other days square, usually comfy as a 50-something fashionista.  [ self-reference ].

Penshendaele
WOWzers @PeterGross

https://www.rottentomatoes.com/m/1218219_passchendaele




Watch this movie.  It is brilliant!!

5*s #bestofeverything #movie

What type of sales professional are you looking for?

The following blog is my all-time most read blog.  It certainly does focus on sales.  My first love.  My career sweet spot.

I challenged organizations to define the type of sales professionals they want working for them, or at least help decipher what type they may actually have.

Whether your organization is growing rapidly and you have decided to have sales professionals manage the steady influx of clients, or business is lagging and you think hiring a sales professional is the cure, you should examine what emphasis your organization's focus is on.  In both cases, they can increase your revenue, they may just do it differently.

Hunter or Farmer: What type of sales professional do you want?

Clever people will recognize and tolerate nothing but cleverness. 

                                                          ~Henri Frederic Amiel

 

I am often asked how do you really find a top performing sales professional?  What characteristics or qualities can you readily identify that will ensure you’ve got a winner?  That takes me back to what my own sales manager advised me when I was replacing him and asked to a top performing sales role to my first “gig” as a sales manager:   “Hire’em, train’em, send’em out, then watch’em like a hawk!”

I wish it were as simple.  Looking back now,  I can clearly see what mistakes I made when I started and find it easy to identify new or bad managers based on repeating those same mistakes.  Good and bad managers will be left for another blog while I tackle this weighty question:  How do you reduce your risk of making a bad hire in sales?

Initially, you have to understand what type of sales professional you looking for.   Most organizations will say they're looking for "Hunters" and not order takers.  What they mean is someone who can drum up new business.  They can be titled "Business Development” or simply “Sales Representative”.  They are more easily identified when you take the time to understand the Hunter mentality:

• Short sales cycles
• High call rate/activity (they will look and sound busy)
• Transactional sales:  Find’em and Close’em and Move on
• Someone else takes care of the follow through (deliverables, implementation), follow up and customer satisfaction
• They should be armed with lots of marketing pieces and tools to sell
• They will rarely make formal presentations or get involved with RFPs
• The call types are usually small to medium-sized businesses
• Networking to them is to gather as many contacts as possible
• They don’t need leads, but appreciate being fed leads once in a while
• They tend to turnover quicker because what attracts them to hunting may also go hand in hand with becoming bored with doing the same thing over and over again.
• Hunters aren’t as respected amongst colleagues because others tend to have to do clean up from the “sell at all costs” mentality.
• Make sure they are base salary + commission – reward based on results
• They will thrive in a competitive environment – post stats or sales scoreboards – that motivates them to see themselves on the top
• Don’t expect them to be a team player in the office because their game is winning sales, not fans
• They excel at “feature dumps” and may be more technically savvy with every gadget known to speed up sales
• They may be annoyed by too many meetings or impatient with training that takes them out of the hunt
• What paperwork?  You want them to make calls right?  Enter information into a CRM (Customer Relationship Management) system – yeah, right, whatever you say … then back out they go.
• They may drive you crazy when you have to constantly remind them to complete administrative tasks.  On time?  When’s that?
• There will be several fish stories and a few whales that got away
• Research for leads is scanning newspapers or web Career Section
• In when the boss is, lunch with "prospects" and out of the office at 5

If you’re still gungho on taking on a Hunter, you should have a plan on how you will take care of existing customers or new customers once they’re signed.  For the sake of clarity, we’ll call them Customer Service.  Here are questions that should be addressed:

•  Are these personnel trained to handle complex issues?
• If existing customers are your bread and butter, should they be left in the hands of someone who may not be your most experienced employee?  
• Is there an elevation process to move up quickly to solve issues?
•  Does someone proactively call on customers before issues come up?
• Who monitors your company's service level agreements are being met? 
• Does anyone personally call on the your customer's place of business?
• How do you promote new product offerings to existing customers?
• Do you identify customers levels?  By revenue?  How they do business? Or frequency?   i.e. Business to Business (B2B),  mid-level, major accounts or enterprise.
• Who can keep track of whether competitors are swimming around your customers, low-balling to get in the door, and you only find out after they've already left by the donut crumbs (zeros) on the revenue sheet?
• If you bog your sales reps down with administrative tasks, writing their own proposals, composing RFPs from scratch, doing their own estimating, etc. etc. is it fair to call them a Hunter?

What often paralyses organizations is when you point out  “take care of your customers and your customers will take care of the bottom line” ...  or,  it takes 85% more effort to attract a new customer than it takes to keep existing customers happy.  This is where there is a disconnect.  Organizations want to pay someone commission to find the new customer and then have them move on to find more.   That is fine as long as you understand:

• How do you define new business?  New customers or net new revenue?
• Who manages the relationship with the customer?
• How are you going to take care of new customers once they sign on?
• Do you know whether the customer bought the person selling them just as much as the organization, service, product?
• At what stage or how do they transition from the rep to someone else?
•  How complicated is the sales process?  
• Is pre- and post-sales support required?
• How long are the sales cycles?
• Is your offering transactional business that churns quickly?
• Do you support sales efforts with captivating marketing or sales tools like brochures, samples or demos?
• How accurately are the territories aligned?
• Are you giving kudos to a rep who carries a $750,000 territory and increases new business by 10% and not to another rep who carries $1.5 million but only increases new business by 5%?

If you want your sales reps to do the hunting while the organization takes  care of the business they sell, that is completely fine.  However, depending on the answers above, sales cycle, ongoing involvement required, you may hire an Account Executive or Account Manager.  They come packaged looking like a  “Farmer” with most or all of the following attributes:

• Builders of strong and lasting relationships
• Not as high activity as their Hunter counterparts; there is a balance between hunting versus taking care of existing customers; more of latter
• They will be thorough because they care about their reputation
• They can be annoying by being actively concerned and want to be involved during any implementation process
• They will do follow up, know everyone and everything about the customer
• They’ll research a prospect, understand who’s who, what’s before they pick up the phone or enter the premises
• Networking to them is within the context of their customers' industry so they can attend their events, see them in their own environment, with their peers and learn more about the customer's business
• Yes, they appear to spend time doing pretty power points customized to who/what they’re presenting
• They rely on referrals more than cold calls, because they’re warm and a testiment to their hard work and reputation
• The new business  may not be from brand new customers, but from brand new individuals or departments within their customer base
• There will be little clean up from over promising and under delivering
• They will have  ideas on how to make the life of “their” customers easier
•  They won’t turnover, as long as you recognize the value they bring
• Don’t criticize their sales efforts, new business means new revenue 
•  Paperwork will usually be detailed, updates whether you want it or not
•  CRMs are conscientiously updated because they want to track and remember each customer as though each one is their only one (that is how they will be treated)
• They won’t mind meetings as long as it is discussing their customers, resolving issues, coming up with innovative ideas to manage customers better.
• You may wonder if that rep leaves if that customer will leave with them?
• They will be more of a team player because they’re open to learning better ways to retain their customers or new avenues to create revenue from their warm pool.
• Chances are while everyone else is sharing whale tales or discussing sports scores, they're at their customer's office or working at their desk; they'd rather not discuss it until its done
• You probably don't notice what time they start in the morning, unless it seems late, failing to notice dark circles under their eyes

This sometimes circles back to organizations rethinking the original complaint that they want hunters.   Many sales managers fall short on this area.  Especially new sales managers.  Ask yourself:  as long as revenue is growing, what is the problem with feeding off existing customers?  The predisposition is to expect new customers.  Many executives love the war stories of Hunters and think that they must be doing extraordinary. What is wrong  with new revenue channels from existing customers?  Aren’t the results the same?  The challenge being, you can't rely on existing customers in the long run.

As a matter of fact, most end up with Farmers because they actually prefer the behaviours of a Farmer.    They are easier to manage.  They don’t turnover as much, nor do they strain the organization resources as much as a hunter does.  

By now, you may be irritated.  What you really want is new revenue.  Well, then you have to decide what that new revenue will look like and how it will be managed once it arrives.

Often times,  the people doing the pre-screening are not sales people.  Unfortunately, the mediocre sales pros are sometimes better at selling themselves than producing results.  The Hunter is who HR tends to gravitate towards if they're pressured to hire someone that can sell.   In some circles, Hunters can be stereotyped as “bottom feeders”.  From my perspective, if you're not careful, they'll tell you what you want to hear then afterwards eat your bottom line.

Personally, I’d opt for the person who is attentive, appears to be somewhat humble, and asks great questions.  I understand that high turnover in sales actually detracts from creating revenue streams.  Many short-lived sales people result from being fakes, not being able to add value or deliver results.  I get it that there are ones that may actually look like a Farmer but still have the Hunter instincts.  That's when you have  found Utopia.

Game of Gnomes

 I happened to capture this Tweet a few weeks back … and I’m not even online 24x7, not even an honest day’s worth of 8 hrs [I have a REAL life full time job] …. 

I have found that the latest feature that has crept up and captured my attention, for whatever that is worth [these days=nothing] Twitter has started to encapsulate conversations and link the same twitter train (essentially, what it is doing, organizing profiles under the umbrella of a, let’s call it a “Master Tweet”. If you are lucky to be included with a large number of influencers, who acknowledge by a like [heart] or a reTweet [ #RT ] can cast a much larger web.

Lamb by Catherine Darling

If you are a Bleater (a lamb’s annoying noise or cry) with content that lack substance are Bleater online …. a newly created word by me to describe online behavior that repeatedly shares lovely images of flowers, sunsets, beautiful vistas. A Bleater is a noun, as in a person.

Twitter is likely creating secret analytics and algorithm symphony to create the proverbial carrot scattered about among rabbits [ for the purpose of this story and theme, let’s say that the big BRANDS are rabbits ]. But for a uniqueness score and continued theme, brands will be called Grabbits. Grabbits could be Coca Cola, Tesla, or Trump Towers.

Grabbits are slowly developing a very large appetite for carrots. The carrots that rabbits cherish, evolved to the online, social media, world we still get a spellcheck or (insert name: Grammarly - who I use) whenever you type “influencer” or “influencers”. We can’t grammatically call them anything that sounds like SIRs because of the many GALs that share the same space.  Yes, those cute, adorable, engines working to separate you from your money.

For ease of speech and spelling, the influencers are dubbed “The Doers”. These are the people that can make or break your opinion, the popular opinion of those online {amassing and growing by leaps and bounds). The “Masses” are the obvious ‘other’ people circulating and clicking.


The Doers have developed a positive brand, reputation with a steadfast, loyal following. With authenticity continually under question online, I see how Twitter is grasping, seeing the need that Facebook has accidentally stumbled upon (Stumpleupon is still out there, FYI) how a tribe does impact your vibe. The Doers are critical of themselves mostly yet avoid detractors, sociapaths, egomaniacs, etc. [if only to share sometimes as an interest not a direction nor an opinion].

Twitter is developing the ability to keep The Doers in the same circles, refining their recommendations for whom others should follow. Wouldn’t that be cool if you ended up on that few box list? They probably can cleverly guess who is more likely to have someone click on The Doer profile based on the demographic, clicks, followers of their followers.



I’d like to call the followers “A Flower”. A flower needs nourishment in order to grow into a great thing of beauty. So all my followers are now Flowers: I hope to be able to sprinkle a little sunshine on.

To understand this, do this simple exercise: find one of your favorite quotes, settle on your favorite art and send it out to 10 people whom you enjoy reading their Tweets, would like to go beyond a connection to an ENGAGEMENT and include them in the tweet.

This will land directly in their notifications category — MUCH MORE gratifying and appealing to see the numbers grow in NOTIFICATIONS on Twitter than the Private Messages {cluttered with Spam). SPAM is the negative description for annoying interruptions to your otherwise joyful cruise online. Seemingly, screaming at you, guaranteed to be annoying to you. A SPAM is a person, a post, a tweet that is self-serving only to themselves. Self-advertising as is often disposed by the Grabbits.

Viral highjinx is the new order of the day: let’s see if we can trick people to think this is a heartwarming moment that Flowers may grow, grabbed by SPAM paid for by Grabbits.