Oh dear, oh my .... my give a damn meter has been turned OFF!

This post was originally written on  The Publisher blog where I've tripped over and trickled past some interesting things to write about or share that is off the radar usually.  I decided it was worth a share here.  I see where the insight can be used in sales and business scenarios to which I will expand and explain better in a sales-oriented blog.  I still dream in sales and think of ways to sell better.  I just have expanded my interests and want to test new theories or ideas.  Stretching my creative scope even farther than I thought possible.  I referenced my optioneerjm.blogspot.com already and meanderingsabout.blogspot.ca before, now I guess I'm flogging The Publisher (link below) because what I wrote really spoke to me and about me.  Thank you for reading if you are still with me this far.  I owe you my gratitude.

Sincerely.  Jeannette 

Oh dear, oh my ....
my give a damn meter is turned OFF!

SOURCE

There are a few things that are really annoying me, but I am really trying to focus on trying to withdraw something positive from this whole experience.  One of the gifts wisdom has so wonderfully bestowed upon me is to try to turn EVERYTHING from wine (or whine) to vinegar (rinse out the anguish) to champagne!  (Pop, let it out.  Let er RIP!)  

Well, giggle, snort ... very few people even read my blogs.  Like today, for instance!!  Geez, what a day of a hell on a week bouncing around WIRED.  This really young chap where I work came sauntering in today (yes, that is a great word even for someone not writing a novel or a script ... to be made into a play or a movie ... where she stars opposite that guy who plays the latest Superman and Man from U.N.C.L.E. dreamboat of "if I were 10 or 20 younger....).  I complimented him on his advancement which his chest puffed right out of when he then introduced his brother, whom he was escorting and showing around his new workplace.  Timing is everything ... timing things right is a gift isn't it?  

He said:  "Ah, yes, and Jeannette is a writer of a blog and has many many followers on social media."  WOW, I got a zinger:  "I said, aw, thanks, so you've read it then?"  This young whipper-snapper politely referred to as a chap.  (NOW, you GET IT).   He was too young, and still blinded by the glory of the compliment, through the glow came the honest answer:  "Uh, no".

Someone older and wiser would giggle, snort or gleefully snicker at the big trap the chap had just handed to them.  Like forcing a speeder with a strong tendency to get off on police car chases, disciples of Fast and Furious fame to go lay a tire popper track thinga majiggy then back his car up a few blocks away, start a cop car chase, being hunted and pursued.  Then go exactly the familiar way, and driving over that popper track thinga majiggy that blows up tires contraption.  

I was forced to exude my frustration and humility in writing here.  Unencumbered.  Fairly alone with my harmonious strokes of my thoughts, my fingers, to the keys.  Hardly read.  Maybe there is freedom in that.  I admit, I've been peeking around writing about nothing more than experimenting with styles and topics that appeal to me.  Even for me, it is getting a little confusing.  

SOURCE

I trust a champion will emerge or a gust of more than a few readers, or maybe five on a good day.  I know it can happen.  It has happened to me a couple of times on my optioneerjm.blogspot.ca blog where a particular post would bounce around a lot and jiggle with some spikes in readership.  It was a glorious two times that resonate.  The elusive reward of actually resonating with a certain group of people, under any number of topics, or a singular interest or passion shared.  A nice feeling when you're more used to a horseshoe curve, more like a wish or a hope to be blessed with a little traction.  It is really great.

I couldn't imagine being one of those bloggers who just blogs, turning a passion into writing or writing into a passion with uninhibited ability to express oneself in whatever fashion they want.  I got a hint last weekend, a great weekend.  In fact, one of my greatest or most favorite weekends I can remember from a very long time.  Maybe it WAS 10 years ago when I got married to the love of my life, Rob.  My affectionate version being "the Hunkster Hubster" mostly in my tweets as @optioneerJM .  My whole family was together.  It has been only since August when we were all together, but for a wedding, it was clouded with intricacies of varying family dynamics is not any definition of quality family time!

I had the nerve to send this email to an organization, whom I edited out for obvious and legal reasons:

SOURCE

Why do your communications not include a website link what-so-EVER?  Not even a paragraph as to who represents "communications@------------,ca" ? along with an alternative contact internal IMMEDIATE contact encrypted to hide for privacy but also someone where it can get IMMEDIATE attention.  Also include the time frame in which a person can anticipate a reply .. be realistic, but be sure you are really really close to following that rule or you will sink your trust in your attentiveness (or lack thereof), lose loyalty faster than the price of oil, to any messages you send out.  

 ~ Jeannette 

    @optioneerJM

"you need my help" . calm

breaking BAD: advertisers + advertising + advertising agencies :: traditional MEDIA: television, radio, newspapers, magazine :: outdated MEANS: printing, printed matter, encyclopedia, library

my take on matters at the present time Jan 9 2017 ... where advertising's only value has been minimized to gimmicks, craft and pleasing the eye ... 

Gerhard-Richter-Detail-Abstraktes-Bild-1986

from the days of "MadMenAdvertising" to the BRAND of a voice, a passion, an interest, an opinion, a vibe under the umbrella of TRUST .... read MORE >> here on the link below. Comment or share if you like. 

Thank you!

 Jeannette Marshall

2017: when the age of "advertising" is diminished with the adopted currency & recognition called "brand"

damn it all to heck
i really become annoyed when Facebook can't keep my post .... READ HERE

2017: when the age of "advertising" is diminished with the adopted currency & recognition called "brand"

damn it all to heck
i really become annoyed when Facebook can't keep my post stored as a draft if i haven't posted it yet.  This is a BIG weakness by Facebook.

what the fuss is all about
i'm sticking my neck out with an opinion clouding predictions of any sort.  Early on in my blog writing, developing skills as i applied them:  as a disciple of #EdwardSnowden school of thought: be a self-taught expert, uphold moral beliefs for mankind including everybody (avoided being diminished by greed or ego).  Edward's quest was for knowledge.  He had an unquenchable thirst for learning anything he was interested in, curious about, wanted to learn more about.  

if inspiration for 2017 is your game
relax in a comfortable atmosphere, devoid of distractions of any kind:  give the spouse free reign on the credit card with the kids for a play land (are there any more of them anymore?  aka Chuckecheese paradise for kids and a break for parents).  << that's a blog better meant for meanderings.about.ca ... as a light bulb goes off.  

watch SNOWDEN
if you want to have a glimpse of the new thermometer and full enlightenment to what is going on in cyber wars, that the traditional media has only sniffed around ignorantly focus on Russian cyber attacks against the US for political posturing.

our world has expanded a billion fold
as succinctly pointed out by Edward Snowden.  I love watching movies that seemingly portray the person behind the persona (also recommend SULLY as well, as the contrast between the 2 movies i watched back-to-back on ANDROID TV.

the BRAND phenomena
is what everything has come down to.  It no longer is what used to be first top of mind when a word came to mind in association with a noun:  KLEENEX(tissue paper); XEROX(photocopy|photocopier).  We GOOGLE(use GOOGLE search to find what we are looking for, regardless of reason or final objective).  Yet we don't APPLE anyone instead of call them on our smartphones.

the SOCIAL MEDIA empire
has been formed and is going to rapidly expand.  Simply because the reversal of sources has already occurred.  No longer are we reading the newspaper or magazine, listening to the radio, or watching television to gain access to what is happening in our world.

has anyone NOTICED?
that regardless of the media outlet you are surrounded by, they are doing somersaults and handstands all over the ticker message, page footnote, whatever:: they're asking you to FOLLOW them on Twitter almost firstly and all the time.  Or, they are attempting to create an organic trending topic without having to FLAG as "advertising" because "viral" supercedes all else (google is not finding me a word close to this, unusual but perhaps not so because i haven't been online for the past month or so, committed to a job that is subpar but pays the bills if not cherished by the heart.  Then Christmas was hectic, made even more so with only one day off on Christmas Eve in two weeks (i wondered who i pissed off to be relegated from  having to work on Christmas Eve (but off by usually 8 o'clock) then back at er on Boxing Day.

i tried to reach out to my COMPANY
show them where they are falling short as a BRAND.  I continue to frown and shake my head when the antics of West Jet continues to surge, with many copycats in tow (go GOOGLE Tim Horton's something about making dreams come true YouTube video that followed in WestJet's footsteps by creating a warm and fuzzy video on how they are giving such splendid gifts of televisions and other material things.  Saving millions in advertising dollars even offsetting the costs of the gifts, the sharing on the universe via social media catches it afire.

traditional ADVERTISING 
is married to traditional media.  I talked about that in that earlier blog a bit.  Maybe the realization hadn't fermented yet.  As it has now.  Traditional ads are dying a fizzling death.  MEDIA brands begging for increased followship while barely hanging on their fingertips that, if they fail, will plunge you into the BIG and not-so-BAD universe of SOCIAL MEDIA.

by no means a BOTTOMing out
certainly a new measurement of scale, reach and return (or ROI).  There were very early adopters of social media who were visionaries in the direction of where this brave new world of walls disappearing and blocks removed.  Where everyone and anyone can enter boldly or with trepidation.  What everyone will AGREE about is that the central force of news, events, communications has shifted to ONLINE.

when every NEWSCAST includes
something happening online.  Exponential volumes of content and snippets ready to be clasped by the influencers online (why do grammar and spelling check not add "influencer" as a reference to a person, personality online.  

where BRAND is king
and anyone can be in the game.  There is no distinction between a person, an organization, a corporation or a government.  The winner of BRAND becomes the king or the queen (where a woman can be crowned by her spirit and knowledge, evoking trust more quickly than men by observation and not any scientific substance or supporting facts).  

where an elected PRESIDENT
can tweet policy and engage hostile exchanges with those he should count on.  if you want to know what your new president is thinking:  just follow him on Twitter, to get it faster than the Evening News or Morning Headline.

the manipulation of TRUST
will continue to be a common thing, more likely to be beyond a cancerous growth.  Where the innocent, naive, trusting, home bound, infirm, lonely, lost human existence dwells with alarming rapid growth.

where FACT blurs with FICTION
when reality and FALSE are blended.  We have been trained to read in order to learn.  We instinctively want to read something of which information or knowledge we wish to gain.  We grew up with news journalism benchmarked credible content by scrutiny on ethics, backed up with facts, the best being unreproachable resource for news, events.

streaming LIVE is going to implode
as traditional mediums like television start to join the ranks of the almost eliminated advertising channels, words, hearing.  With technical digital engines developed to push that content out to the universe, developing sophistication evolving to glide into the sphere of the influence(r) BRAND who may bless them with a #RT, a read, and/or blessedly a share, their comments shrine built from within and without.

PERSONALITIES read or visualized
by anyone, anywhere, any age, any country, any language, any religion, any education can rise to become the relegated status of SOCIAL MEDIA SUPER STAR.

SOCIAL MEDIA SUPER STARs
are the INFLUENCE, VOICE, MESSAGE of what the masses want to hear, read or see.  Almost invisible, they can be beyond a murmur of voice to a clout of opinion, expression and resonance with the universe.  

COMPANIES will be exposed
for viral manipulation currently embraced and not recognized as sophisticated marketing, with visionary digital markets at the helm.  Art directors continually challenged to not only make the BRAND website pleasing to the eye, but also welcome to curiosity to click, tempting to learn more about, less distracting because blinking has been removed (avoiding the annoyance causes the visitor to depart).

psychoGRAPHICs | demoGRAPHICs
expertise will emerge as a viable consultancy sought after.  Right behind it or better hand in hand would be to engage, if not employ, a lead psychologist counsel created.  

the MIGHTIEST will survive
when they realize that theatrics and tricks will end up diminishing any credibility as people online become more SAVVY with where they place their TRUST.  The BRANDs that will win, are those easily trusted.  

Clear RESONATORS will win
not likely representing a group, organization or company, but a person who encompasses the very singular banner of trust.  The visionary committed to the amazing ability that communicating online allows.

TRUST:  the currency of NOW
where the compensation is like the old term of CONTRA.  Where an opinion that matters is worth that of a product, service or recognition.  

the MORAL of the STORY 
people, owners, executives, marketers begin to acknowledge this increasing trend.  Rethink your strategies.  Align yourself with brand ambassadors that add value and class.

AVOID tricks and manipulations
to only be uncovered as such.  Remember, people are smarter and smarter every day they're online.  As traditional media continues to reference social media as the originator of the source, gimmicks and tricks uncovered will severely dampen any momentum once people whom others trust, expose them as so.

COMPANIES try to create #hastags
that matter, are exposed for trying to create trending topics which they can capitalize on, fueled by paid promotion, to trick others into thinking they are popular online.  

Not nearly as SAVVY
because they have not yet recognized that they earlier influence BRAND of person is who they may want to consider replacing your marketing executives and dismantle that costly team and team who have limitless costs.

SELFLESSNESS out arms EGO 
greed, corruption, violence, terrorism, untruths, cyber attack, hack, money.  The knowledge a gift to others without purpose of gain.

meadering and bantering ABOUT

My answer to I want to make a website, a social media website can you guys give me tips?
Answer by Jeannette Marshall:

I recommend Google’s blogspot or Word Press — you can start out with a blog and then have it transformed into a website after purchasing the domain. There are others like WIX that guide you in the set up. Frankly, I find GoDaddy cumbersome to navigate, ending up frustrated before finishing. Personally, I will follow this to see what others post. I embrace other’s opinions and their discoveries of unique and effective ways of doing things. Keep open minded while reserve judgement until you establish your own experience. Be wary of others endorsements which may be a form of creating a lead for themselves to elevate their own reputation of expertise. I trust Google in helping me find what I am looking for: use Google search by asking full questions of what you are looking for, for example: “The best website creation for e-commerce”. The responses from your search will show which ones are generated from paid search engine results and manipulations.