Tuesday, December 10, 2019

Posted on Wordpress

flying high on the wings of angels:

Thank you “Wings of Hope” gift bag from Calgary Tom Baker Cancer Center > I don’t know how or why I was nominated… but it sure does give me hope after completing radiation & treatment for breast cancer November 18th > 2019 >> I’ll be able to say survivor *is there a minimum time before you say “survivor”?

Be breast aware

Monday, November 25, 2019

Posted on Wordpress

The Political Waltz begins, eh? #Canadian #politics #AlbertaStrong #Ivoted4Kenney and believe I was astutely aware on what he brought to the table.

A sure way to avoid FAKE*NEWS is see for yourself.

If you leave it up to the media outlets, they’re skewing the views based on what the share, what commentators Or commentary say, show, opined… they’re narrowing your awareness because they can’t share everything… no matter what, their opinions are skewed.

Watch NETFLIX instead of a cable provider: the quality is only surpassed by quantity of superb viewing, programming gifted guided by the numbers machine, (that churns out audience size, their percentage ) eclipsed by brilliant service and customer intuitiveness flexed audience schematics.

About the headline.

I didn’t vote emotionally, I voted analytically: who can best steer the ship when things go wrong … BECAUSE the world is spinning at aN alarming rate — there’s a saying (I have no idea who started it) that falsehood travels around the world before the truth is known (or something like that.

Similarly, I consider: is that individual match your own ideals to how your nation is represented.

POINT> I don’t think Canada nor The United States would consider an exchange of Justin Trudeau for Donald Trump.

I’ve never heard of the threaten of imploding notorious moving up here to Canada as they threatened to in 2016 if Trump were elected.

We wouldn’t hear about these stories if we weren’t connected online > the most sure way to be incept-able to fake news is ignore the online hub, don’t have Twitter, Facebook or Instagram accounts. (These people are VERY proud of this claim to fame) …….

Tuesday, November 19, 2019

Posted on Wordpress

Don’t ASS-U-ME that the founder or CEO is a man.  More women are starting home-based startups and leading corporations because awareness is better that this an under-recognized issue.

Major accounts sales tip for selling to executives, particularly CEO~

Sales to executives is a whole different kettle of fish:  THINK numbers if you’re meeting/have audience with a CEO=Chief Executive Officer | Chairman of the Board + keep your meeting request including any PowerPoint presentations to 20 minutes with Q&A at the end = Practice practice practice doing your presentation in front of audience of colleagues who can constructively give feedback.  Even if you don’t make it to Q&A you HAVE to ask PERMISSION to extend time allotment or reschedule to continue the conversation – that allows them the chance to absorb your initial presentation and come up with questions as it would apply to their company 

Always send a thank you note:  or two

1) Email recapping what you told them, any comments or feedback — take a colleague or manager on the call (no more than one other for total of 2) to write notes and itemize NEXT ACTIONS by BOTH parties in the meeting (who agreed to do what) – reiterate what your next appointment will cover – ask for their input and edits or additions; 2) anyone else that may be needed to attend the meeting (i.e. Marketing Executive/Ops) to allow the CEO to get their input and evaluation extra set of eyes and ears and opportunity identifier.

Think VISTA Print or your local digital printing provider < just Google that > you can print w envelopes 25 at a time – *^*CHEAP*^*

2) send a handwritten card thank you note – it can be generic but better if you have cards printed with logo and your contact details – like a postcard or put in an envelope with a stamp and your own handwriting with Personal&Confidential on seal side.  Here, you make a social comment like – have a great vacation, day on the golf course, board meeting, union sit in – you get my point?

Before each meeting, you send an agenda beforehand, with time length beside it – to show that you are only going to take the 20 minutes allotted.  Ask for confirmation of agenda and whether they have anything to add, or people to add.  If they say they want to invite one of their executives, offer to send an email, coordinating event with the CEO copied in.  That is called leveraged selling in my book (don’t know if there is such a term in sales?)

When you end the 2nd meeting with a more gelled action plan from both sides, again you follow up the meeting with notes, next steps, action owner, timeframe and again confirm the follow up timeline – 90 days on the third Friday in January, for example — giving both parties plenty of time to gather needs or cultivate services or proposal with estimate, costs and timelines. Or topics that were tabled for the sake of time.

When you fail to plan

You plan to fail

Will source who said this – or you can comment and let me know

Posted on Wordpress

Photo by Pixabay on Pexels.com

I haven’t forgotten about you.  As I said, I am a fan of promoting women into the sciences.


I have been pondering……….


I am considering pitching a large enterprise corporation to make a donation to your organization, which would entail compensation for my services simply because I cannot work for free, I would need to employ a caregiver for my brain-injured husband, while I would pursue anything to this extent.


Full transparency:  I finish my radiation on Monday, November 18th.  Then it is back to usual, if not completely normal.


When I was interviewed to go to**** company to sell clicks, I told one of the interviewers that I was ready to go back to work, but not in any way compromise the care of my children.  The base salary had to cover a full time live out nanny.  I was even audited by Revenue Canada, been on their watch pile ever since, because after taxes and nanny, there wasn’t anything left over.  That was because it satisfied two things:  care for my children that would enhance all of our lives and get back into sales into a field that intrigued me:  digital printing.  It wasn’t even a career mark in 1996.  An unknown title.  Compared to today, quite absurd.

Photo by Pixabay on Pexels.com


I will see what I can do.


If anything, I will put together a presentation that I will do in front of you, your wife, your daughter, and any other major shareholder or stakeholder in the company.
I would like to be able to address:


1) Making it financially viable for me to work on launching the organization, creating an event, promoting it on all social media, including 3700+ 1st level connections.

2)  Propose to one of the major accounts a charitable opportunity and sponsorship – like the Scotiabank Saddle Dome was once the Pengrowth Saddle Dome.  Said sponsorship would cover my salary, which would cover my husband’s care, along with the overhead to promote, hold an event with media, dignitaries, celebrities, news organizations, etc. 

 3)  Revamp public facing sites:  website, social media, etc.

4)  Renovate the establishment in a much more creative and creativity-charged atmosphere.

5)  Promote, schedule tours, open houses for educational field all at once.  By invitation.

6)  Events.  Get someone like Chris Hadfield to come to speak to group of young talented science hopefuls recognition for academic achievement.


I have a couple of interviews for full time work and have been for a few, still on the table.  Having said that, I would think a “Passion Project” like this for me to sink my teeth in would be fantastic.  Something to celebrate along with finishing cancer treatment.


I will reach out next week to see about your schedule.  I would welcome hosting it.


Sincerely,Jeannette

Sunday, November 17, 2019

Posted on Wordpress

IF

By Rudyard Kipling

 More Rudyard Kipling

If you can keep your head when all about you
Are losing theirs and blaming it on you;
If you can trust yourself when all men doubt you,
But make allowance for their doubting too:
If you can wait and not be tired by waiting,
Or, being lied about, don’t deal in lies,
Or being hated don’t give way to hating,
And yet don’t look too good, nor talk too wise;

If you can dream – and not make dreams your master;
If you can think – and not make thoughts your aim,
If you can meet with Triumph and Disaster
And treat those two impostors just the same:.
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build’em up with worn-out tools;

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings,
And never breathe a word about your loss:
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”

If you can talk with crowds and keep your virtue,
Or walk with Kings – nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much:
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a Man, my son!

“If” by Rudyard Kipling

Source: https://www.familyfriendpoems.com/poem/if-by-rudyard-kipling

Saturday, November 16, 2019

Posted on Wordpress

My man crush boss http://www.optioneerjm.com #CalgaryBlogger Jeannette Marshall 2019 (c) art is mine > available for use > reach out 2 @postingfromedge on Twitter 4 permission or compensation

There was a lot of attention online about a really big CEO being fired for having an affair with a coworker. That is okay, in my opinion.

What is wrong is someone in power is having dalliance with a subordinate, without dotted line direct supervision, it is wrong.

An engagement between a CEO and anyone within the organization he controls, is inappropriate in every level, unless it is in public and professional.

Professionalism drops like an elevator like drop from Universal or Disney < fact check >

Reputation destroyed by poor judgement

Friday, November 8, 2019

Posted on Wordpress

Alberta the Rockies :: a great read on travelling from Calgary to the Canadian Rocky Mountains.

via Alberta & the Rockies

The currency of clicks.

When I started online, 10 years ago, the small hum of a rumble beating the drums in the hip-filled early adopters of social media and, I’m guessing, earliest innovators and inventors of creating a hashtag conversation across the virtual universal tribe …

The pioneers of social media:

Those earliest members who learned from each other, supported everyone in the tribe,no boys club or girls locker room stuff.

#USguys on @Twitter
THE coolest gals & guys
who collective learned
the real value of social media
isnt measured by clicks

The support of having a tribe
encouraged many, to stretch beyond their dreams.

discovering their are no limits to using your imagination
trying something of value to you, something that clicks.

CLICKS are the ultimate value of what you bring forward, what stretches are you trying to climb?

Clicks are the greatest currency definitive value online

What do you bring forward that makes the world a better place, representative as Class President of those born in 1961: that was one of my earliest blog back before YUPPYdom, birthed after theINbeTWEENERS whom I attribute to be the true YUPPY demographic, my brethren are attracted to this psychographics oriented tribe who were the original HIPsters.

AWESOMEness!!  Right on ~ treat @LinkedIn as your promotional platform, brag about your personal achievements or professional ones — or even if it is about your children or dog or cat or horse or relative – tell stories in posts = REALLY smart to promote your company, especially if the post is shared BY THE CEO personally would carry a lot of weight and switch on the magnetic button he/she has in front of her.  To write on Linked In with posts, congratulating vendors, partners would be VERY smart.  You demonstrate that you have poise and polish in the C-suite.  

You also have a captive, target audience who can follow you, along with the trusted few you collaboratively connect with who will have articles with your name and your company’s name and float across the feed of your mutual followers, who congratulate or recognize their success.

Classier even more if you recognize a competitor – smooth operator metal detector magnet.

Have an ID on @Twitter +then link your LinkedIn to Twitter =every time you post something, share something it automatically tweets to Twitter. Neither Facebook nor Instagram have this setup with Linked In=why I default to Twitter>casting wide net gathering tribe that reflects vibe. optioneerjm.com 

My 2 cents weigh in & opinion

Bravo for McDonald’s for leading the way – preventing work romance, particularly when one involves a member of the leadership elite. Some consider that taking advantage of a subordinate. However, it has been going on for decades. Think Mad Men with millions of dollar at stake. What is incredible, is his goodbye package being so steep. Rewarding for bad behavior?

I saw similar turbulence at HP when it was on waves of CEO turnover changing directions every time, to Meg Whitman who is ever-present, engaged, talking and leading HP. Good thing, for HP, that she failed in an election attempt, and making her mark there.  Rubbing elbows with Trump is the only question I would have.

OCT 8 2019


Oct 7 2019

Sunday, November 3, 2019

Posted on Wordpress

A work I started: if a company can commercially make its mark, why can’t a women go to the moon? My guess, she’ll be a Millennial ~ get ur rockets thundering! Are we preparing now Canada?

Posted on Wordpress

The updated version of today’s CEO … writing more on #CalgaryBlogger at http://www.optioneerjm.com on WordPress < doing Facebook from my iPad sucks! It doesn’t automatically link when you type with www . com > THAT @Microsoft is impressively intuitively improving its force quietly. I’m not surprised Bill Gates is becoming even more legendary successful dominance in technology. Constantly being of the social UNIVERSE: giving back and paying it forward. Leading by example that it is POSSIBLE to be the BEST version of himself AND help the world be a better place. 1000% control of his personal brand, for example what he’s reading…I’ve followed on Linked In for 12 years now…

Here is my opinion on what your CEO is doing:

A CEO is the frontman of every great band.

…. to be continued …..

Thursday, October 31, 2019

Know the rules of engagement if you are going to approach a CEO

Don't ASS-U-ME that the founder or CEO is a man.  More women are starting home-based startups and leading corporations because awareness is better that this an under-recognized issue.



Major accounts sales tip for selling to executives, particularly CEO

Sales to executives is a whole different kettle of fish:  THINK numbers if you're meeting/have audience with a CEO=Chief Executive Officer | Chairman of the Board + keep your meeting request including any PowerPoint presentations to 20 minutes with Q&A at the end = Practice practice practice doing your presentation in front of audience of colleagues who can constructively give feedback.  Even if you don't make it to Q&A you HAVE to ask PERMISSION to extend time allotment or reschedule to continue the conversation - that allows them the chance to absorb your initial presentation and come up with questions as it would apply to their company 



Always send a thank you note:  or two
1) Email recapping what you told them, any comments or feedback -- take a colleague or manager on the call (no more than one other for total of 2) to write notes and itemize NEXT ACTIONS by BOTH parties in the meeting (who agreed to do what) - reiterate what your next appointment will cover - ask for their input and edits or additions; 2) anyone else that may be needed to attend the meeting (i.e. Marketing Executive/Ops) to allow the CEO to get their input and evaluation extra set of eyes and ears and opportunity identifier.

2) send a handwritten card thank you note - it can be generic but better if you have cards printed with logo and your contact details - like a postcard or put in an envelope with a stamp and your own handwriting with Personal&Confidential on seal side.  Here, you make a social comment like - have a great vacation, day on the golf course, board meeting, union sit in - you get my point?

Before each meeting, you send an agenda beforehand, with time length beside it - to show that you are only going to take the 20 minutes allotted.  Ask for confirmation of agenda and whether they have anything to add, or people to add.  If they say they want to invite one of their executives, offer to send an email, coordinating event with the CEO copied in.  That is called leveraged selling in my book (don't know if there is such a term in sales?)

When you end the 2nd meeting with a more gelled action plan from both sides, again you follow up the meeting with notes, next steps, action owner, timeframe and again confirm the follow up timeline - 90 days on the third Friday in January, for example -- giving both parties plenty of time to gather needs or cultivate services or proposal with estimate, costs and timelines. Or topics that were tabled for the sake of time.

www.optioneerjm.com



The Optioneer JM

The Optioneer JM



Sales to executives is a whole different kettle of fish:  THINK numbers if you're meeting/have audience with a CEO=Chief Executive Officer | Chairman of the Board + keep your meeting request including any PowerPoint presentations to 20 minutes with Q&A at the end = Practice practice practice doing your presentation in front of audience of colleagues who can constructively give feedback.  Even if you don't make it to Q&A you HAVE to ask PERMISSION to extend time allotment or reschedule to continue the conversation - that allows them the chance to absorb your initial presentation and come up with questions as it would apply to their company 

Always send a thank you note:  or two
1) Email recapping what you told them, any comments or feedback -- take a colleague or manager on the call (no more than one other for total of 2) to write notes and itemize NEXT ACTIONS by BOTH parties in the meeting (who agreed to do what) - reiterate what your next appointment will cover - ask for their input and edits or additions; 2) anyone else that may be needed to attend the meeting (i.e. Marketing Executive/Ops) to allow the CEO to get their input and evaluation extra set of eyes and ears and opportunity identifier.

2) send a handwritten card thank you note - it can be generic but better if you have cards printed with logo and your contact details - like a postcard or put in an envelope with a stamp and your own handwriting with Personal&Confidential on seal side.  Here, you make a social comment like - have a great vacation, day on the golf course, board meeting, union sit in - you get my point?

Monday, October 28, 2019

Posted on Wordpress

Photo by Pixabay on Pexels.com

Who are CEOs?

CEO is an acronym for Chief Executive Officer.

Sometimes, they are the founder: the person who discovered, invented, created, narrated a product or service that provide a solution that solves a problem.

CEOs is a leader of an organization.

CEOS are often the head of an organization or corporation voted in by a Board of Directors to be the Chairman of the Board. That is who runs the Board Meetings where the Board is tasked with guiding the company, setting rules of the company, setting targets and defining success.

Photo by Pixabay on Pexels.com

TIP:

Toastmasters International http://www.toastmastersinternational.com

Toastmasters is reputable because of its singular goal: to help people speak publicly.

It is also a treasure trove and wealth of information on how to do several things: like Chair a meeting properly.

TIP: How to facilitate or chair a meeting by a CEO:

* Sets the agenda – allocates topics, schedules, time

* Communicates the agenda beforehand

* Invitations: who – will attend the meeting

* Schedules presentations – designates speakers

* Sets the style of conduct – Robert’s Rules of Order or round table

* Controls the meeting: keeping people on topic

> watches the time so it keeps within the Agenda

>tables topics that run past time slot – tables means agreement that it will become a main topic for the next meeting, creates a committee to review the topic and sets the completion deadline – defines the results – results by a narrative report, a power point presentation, or a committee who will investigate and report back by a specific time.

* arranges for a scribe or note-taker or minutes of a meeting (which is then transcribed and sent to the Chair for a) distribution and follow up; or b) reviewed at the next subsequent meeting – getting votes for adoption, approval or edits

* if a vote is given, someone states the matter being voted on in the form of a motion and then the chair secures a second to the motion, followed by clarifying the verbiage on the motion for the Scribe and for voting purposes. Confirms names and spelling for motion-er and second-er to be captured in the minutes, record of the meeting.

* If a motion and vote is made – decides on what way a motion is cast: by ballot, by nods, by hands, by yeah or nay, etc.

* Confirms whether the motion is approved and by what count: how many for and how many opposed and how many refrained (stickiness means you keep track by name of who is pro and who is against and who didn’t vote)

* An organization sets rules and procedures which are then incorporated as ByLaws or Corporate Governance procedures.

* When a vote is taken, and approved, then the Chair assigns who will ensure the new motions, rule or governance will be updated or added to said rules or corporate guidelines. Who communicates the change of rules to everyone. Decides who is informed of any changes and in what manner? (i.e. traditional mail, email or website)

Today’s CEOs are more accountable for the organization’s reputation.

Photo by Elijah O’Donnell on Pexels.com

Sunday, October 27, 2019

Posted on Wordpress

What exactly does a CEO do? Today, he’d better be digital! READ MORE: http://www.optioneerjm.com where I’m writing a blog about it using the outline of the cartoon below, in progress. FYI @optioneerJM was suspended by @Twitter > please #RT so my 20000+ followers know and to follow me under @1960to65 … it’s fine everywhere else @optioneerjm on @Instagram @Facebook @Pinterest @reddit @LinkedIn @Quora

Friday, October 25, 2019

Posted on Wordpress

My latest cast of characters whom I named: Jerigo Smartie
He’s tough, he’s a bit brash, he can laugh at himself because he knows
what he sees in the mirror. Jerigo is unapologetically honest, to a fault: he
doesn’t always pick the best moments to state what’s on his mind, he is not
mean-spirited, so other less stronger folk, could be offended by his banter.
He enjoys telling stories, he usually has an audience. They may be rapt with
attention or gasping in surprise. Rarely indifferent are those who get to meet him.
Scoundrels and devilish are those who try to cross him. His punch is mightier than his belch
AND IT’S LOUD!

I started radiation today.

It comes down to mind over matter.

If I am totally honest, the whole thing terrifies me: breast cancer.

I rant and I write and I reflect on things. It evolves into a banter that comes across on this thing, my website, my blog: the exorcism of my soul.

Funneling of thoughts

An exercise in exhausting my brain.

So I can bear and move on to face fate’s grace.

The hill I climb is steep.

Losing my breath

As I have to suck in a deep one, and when it is almost 20 seconds, exhale.

When I’m feeling overwhelmed or emotionally,

I had trained myself to stop and take two or three deep breaths.

So I wouldn’t explode

or implode with emotions

Who would want to say facing cancer is anything but terrifying?

It puts us on an even playing field.

Cancer doesn’t care whether you’re black, white or polka dotted.

Adapted by a line from Dolemite on NETflix original – a light- hearted film, if you can see past all the “titties”. Charming Eddie Murphy to the very end – back on top, in the middle of the flick, and to the bottom of my heart – so glad to see him return! Murphy’s like a familiar buddy, whom you hadn’t seen since you don’t know when. So glad you bumped into him, because he’s someone you always could count on enjoying spending time with.
This fun frolic of slipping back to the 70s, when I was just a girl, from turning 10 on 1971 and graduating from high school in 1979. I lived in a rural area, a hick town by some standards. I wouldn’t say that. Nor a red neck attitude either – the influence of the close encounters with the air base, strategically placed. That polished off a lot of the rough edges.

Eddie Murphy and team (great to see Wesley Snipes again too!) give a superb flashback of the 1970s black culture hip – African American lifestyle and vibe. Filled with dreams and ambition that some might have said beyond his capabilities or capacity. Dolemyte is a play on a famous word that became rampant in the 1970s, was it because of that funny tall guy on that show? (See, I will have to go search and then I’ll be back in days, hours later)

A “Dynamite” of a movie is the most I can say.
Although crude, rude as a Motha-Fu**er, it reaches your funny bone. Back to the days when “titties” were added to humor in so many ways. People didn’t flip out over bare breasts back in the day. (Probably because, like me, their impressionable age of television was a one-size fits all category, before channels and longer ago than remote controls, you had to watch what was on at the moment, where at the later hours there could be a comedy sketch with “titties” flitting across the mini screen as the norm.)

My narrative is scattered and meandering these days, it seems.

Suffice to say that a format and place to find a home for my imagination is awesome.

No amount of gratitude could be written or said.

Thank you for reading.

And for not writing to tell me to try something else besides writing, it may not be my thing.

Maybe I have that same Dylomyte attitude!

Don’t let anyone else tell you that your talents are untrue.

If you have one audience member or one reader, then you honor them with gratitude.

By continue writing, or creating, or painting, or sketching, or imagining …. or disrupting your own world.

The secret sauce to my sales was always disruptive.

Yet it really wasn’t difficult.

Paying attention to the client or customer,

and figuring things out, with their help.

Can build long-term relationships, and advocates

more obscure.

Sticking with it when the operation around you was doing a tantrum

because they may have to think outside the box.

I usually knew it was doable, it wasn’t necessarily an instinctive thing.

Sometimes you just have to ask a lot of questions …….

and then pay attention to the answers.

Maybe I’ve become distracted, not necessarily paying attention to what I know

or what I hear. My thoughts could be already flooded with who knows what.

I posted elsewhere:

The best handwritten sign I’ve ever seen in my career was Xerox when Stephanie left a note:  

I am not your MOTHER!

CLEAN UP YOUR OWN MESS

_________________________________________

When I formed my dream team while managing a branch operations for @RILEYS – we all took turns.  A week at a time.  Even, I, as the Queen Bee (Branch Manager), took my turn.  May always tried to pitch in, because she was the den mother.  

I didn’t do it because I was a woman ~ I did it because I believed it was best to lead by example.  

To every women out there who cleans up a corporate kitchen (because you can’t stand how disgusting it gets) …. hold your head up high.  

That’s what makes us rise above the boys:  because we need to do what needs to get done and worry about who gets credit later ~ which easily ends up being the boys.

I blog about random stuff on http://www.optioneerjm.com and about sales and social media on http://www.blogspot.optioneerjm.com as Jeannette Marshall

Cheers, Jeannette *^* jm

p.s. I blog about random stuff on www.optioneerjm.com and about sales and social media on www.blogspot.optioneerjm.com as Jeannette Marshall @optioneerjm – currently suspended by Twitter – I know not why (still trying to figure out) but around 23,000 followers and great stats on Pinterest audience and growing daily on Instagram

Monday, October 21, 2019

Posted on Wordpress

Put QUORA on your radar

Quora is a rich resource for knowledge.

You can establish a reputation and mine a quality following by asking and answering questions. QUORA moderates responses, even fixing grammatical errors, while eliminating SPAM (unsolicited repetitive offers or self-promotional messaging).

QUORA also allows you to repost your content automatically to a blog, Twitter, Facebook.

Like anything, it takes discipline and professionalism to communicate.

If you want to stand out or make people more curious about you, succinctly, QUORA.com should be on your pool of online resources to promote your niche in an intellectual way.

Test your theory or gather opinions

When I started blogging back in 2010, it was because I consistently answered questions on Linked In within sales groups, which attracted new connections. Those connections expanded to Twitter and then to Facebook and encouraged me to begin writing a blog after others asked me whether I had one.

What evolved was interesting.

As I became more and more inquisitive, I began looking at numbers more and more: from blog stats, Facebook insights, etc. It seemed that people were more curious about asking about Social Media in a protected, professional environment than they were about sales.

The online world is flooded with “EXPERTS” and “INFLUENCERS” by those self-acclaimed pros. I wasn’t satisfied proclaiming any such expertise, feeling it is something others should label me with, not something that I should boast about myself.

Words and proclamations are diluting the real McCoys from the wannabes.

QUORA is a safe haven where you CAN establish authenticity and cultivate credibility.

I read a lot. I’m curious. I seek knowledge.

I never started out using QUORA to establish credibility or unique authenticity. That evolved from the interaction: what answers I gave, who started to follow me there, who evolved from QUORA to follow me on Twitter and elsewhere.

QUORA cultivates reputations as opinions and knowledge are shared under an intellectual capacity.

~ Jeannette Marshall @optioneerjm

I spent a couple of hours on a Sunday, imbibing plenty of coffee, answering questions that I was personally requested to answer.

As I’ve refined my answers, so has QUORA stepped forward to ask me to answer more. (I had neglected it for a couple of months, amassing around 25 requested answers and 40 notifications).

Algorithms track clicks

Like Linked In, the more you click, the more you build a roadmap on what they provide you with: what you may want to read about, who you may want to follow, who may be valuable to your expertise, who can lend advice. A career tool.

Social media platforms are a service to its members

The more engaged you are with others, the more the social media army will try to help you get more clicks, attract more followers, establish authenticity, communicate credibility.

As you navigate influence (attract clicks, grow following, authenticate credibility), the platforms help those who are likely helping them bring a greater benefit to its audience, which translates into revenue streams for the platform.

Algorithms are a means of sorting data and formulating that data into usable information: for example, generating more clicks.

~ Jeannette Marshall @optioneerjm

Understand the end game: generating revenue

Clicks attract revenue streams for social media platforms. It behooves them to enrich the information at their disposal to improve user experience. Vast user interface generates compelling arguments and viable proof that grows revenue opportunities.

Smart platforms are dancing with users that not only have click value, but also attract the RIGHT kind of clicks.

~ Jeannette Marshall @optioneerjm

For example, I have over 23,000 followers across WordPress or Twitter. In comparison, I only have over 3700 connections on Linked In.

What you can’t see is the percentage of connections on Linked In who are CEOs, Presidents, Executives. However, both LI and I know that there is a group of impressive persons. I guard that with my life. It is important that I do not trash or disrespect that tribe and guard their privacy.

Similarly to Linked In, my Facebook audience is similar in numbers. Where they differ is the level of engagement.

WordPress stats show me where my audience is coming from. I’ve known for a number of years that although my audience on Twitter is larger, the engagement level from Facebook is by far more relevant. You would think. If Linked In were more transparent or more effective with showing insights, it would show me who reads what I post.

A like or comment is a mere shadow of what is going on behind the scenes.

~ Jeannette Marshall @optioneerjm

With QUORA, reactions can be revealed by UPVOTES >people who like your answer simply UPVOTE > adopted by REDDIT also. What they rarely show is WHO is reading your content. They know by algorithms (essentially assembled data).

Algorithms are assembled data using acrobatics to decipher the information into motivating more clicks > translating into revenue streams.

~ Jeannette Marshall @optioneerjm

If you are a recent grad or a Millennial at the forefront of your career, you can establish credibility online by using these forums.

Numbers are not always a reflection of influence > INFLUENCE is about attracting clicks.

~ Jeannette Marshall @optioneerjm

Numbers are not always a reflection of influence > INFLUENCE is about attracting clicks.

~Jeannette Marshall @optioneerjm