Friday, November 8, 2019

Posted on Wordpress

Alberta the Rockies :: a great read on travelling from Calgary to the Canadian Rocky Mountains.

via Alberta & the Rockies

The currency of clicks.

When I started online, 10 years ago, the small hum of a rumble beating the drums in the hip-filled early adopters of social media and, I’m guessing, earliest innovators and inventors of creating a hashtag conversation across the virtual universal tribe …

The pioneers of social media:

Those earliest members who learned from each other, supported everyone in the tribe,no boys club or girls locker room stuff.

#USguys on @Twitter
THE coolest gals & guys
who collective learned
the real value of social media
isnt measured by clicks

The support of having a tribe
encouraged many, to stretch beyond their dreams.

discovering their are no limits to using your imagination
trying something of value to you, something that clicks.

CLICKS are the ultimate value of what you bring forward, what stretches are you trying to climb?

Clicks are the greatest currency definitive value online

What do you bring forward that makes the world a better place, representative as Class President of those born in 1961: that was one of my earliest blog back before YUPPYdom, birthed after theINbeTWEENERS whom I attribute to be the true YUPPY demographic, my brethren are attracted to this psychographics oriented tribe who were the original HIPsters.

AWESOMEness!!  Right on ~ treat @LinkedIn as your promotional platform, brag about your personal achievements or professional ones — or even if it is about your children or dog or cat or horse or relative – tell stories in posts = REALLY smart to promote your company, especially if the post is shared BY THE CEO personally would carry a lot of weight and switch on the magnetic button he/she has in front of her.  To write on Linked In with posts, congratulating vendors, partners would be VERY smart.  You demonstrate that you have poise and polish in the C-suite.  

You also have a captive, target audience who can follow you, along with the trusted few you collaboratively connect with who will have articles with your name and your company’s name and float across the feed of your mutual followers, who congratulate or recognize their success.

Classier even more if you recognize a competitor – smooth operator metal detector magnet.

Have an ID on @Twitter +then link your LinkedIn to Twitter =every time you post something, share something it automatically tweets to Twitter. Neither Facebook nor Instagram have this setup with Linked In=why I default to Twitter>casting wide net gathering tribe that reflects vibe. optioneerjm.com 

My 2 cents weigh in & opinion

Bravo for McDonald’s for leading the way – preventing work romance, particularly when one involves a member of the leadership elite. Some consider that taking advantage of a subordinate. However, it has been going on for decades. Think Mad Men with millions of dollar at stake. What is incredible, is his goodbye package being so steep. Rewarding for bad behavior?

I saw similar turbulence at HP when it was on waves of CEO turnover changing directions every time, to Meg Whitman who is ever-present, engaged, talking and leading HP. Good thing, for HP, that she failed in an election attempt, and making her mark there.  Rubbing elbows with Trump is the only question I would have.

OCT 8 2019


Oct 7 2019

Sunday, November 3, 2019

Posted on Wordpress

A work I started: if a company can commercially make its mark, why can’t a women go to the moon? My guess, she’ll be a Millennial ~ get ur rockets thundering! Are we preparing now Canada?

Posted on Wordpress

The updated version of today’s CEO … writing more on #CalgaryBlogger at http://www.optioneerjm.com on WordPress < doing Facebook from my iPad sucks! It doesn’t automatically link when you type with www . com > THAT @Microsoft is impressively intuitively improving its force quietly. I’m not surprised Bill Gates is becoming even more legendary successful dominance in technology. Constantly being of the social UNIVERSE: giving back and paying it forward. Leading by example that it is POSSIBLE to be the BEST version of himself AND help the world be a better place. 1000% control of his personal brand, for example what he’s reading…I’ve followed on Linked In for 12 years now…

Here is my opinion on what your CEO is doing:

A CEO is the frontman of every great band.

…. to be continued …..

Thursday, October 31, 2019

Know the rules of engagement if you are going to approach a CEO

Don't ASS-U-ME that the founder or CEO is a man.  More women are starting home-based startups and leading corporations because awareness is better that this an under-recognized issue.



Major accounts sales tip for selling to executives, particularly CEO

Sales to executives is a whole different kettle of fish:  THINK numbers if you're meeting/have audience with a CEO=Chief Executive Officer | Chairman of the Board + keep your meeting request including any PowerPoint presentations to 20 minutes with Q&A at the end = Practice practice practice doing your presentation in front of audience of colleagues who can constructively give feedback.  Even if you don't make it to Q&A you HAVE to ask PERMISSION to extend time allotment or reschedule to continue the conversation - that allows them the chance to absorb your initial presentation and come up with questions as it would apply to their company 



Always send a thank you note:  or two
1) Email recapping what you told them, any comments or feedback -- take a colleague or manager on the call (no more than one other for total of 2) to write notes and itemize NEXT ACTIONS by BOTH parties in the meeting (who agreed to do what) - reiterate what your next appointment will cover - ask for their input and edits or additions; 2) anyone else that may be needed to attend the meeting (i.e. Marketing Executive/Ops) to allow the CEO to get their input and evaluation extra set of eyes and ears and opportunity identifier.

2) send a handwritten card thank you note - it can be generic but better if you have cards printed with logo and your contact details - like a postcard or put in an envelope with a stamp and your own handwriting with Personal&Confidential on seal side.  Here, you make a social comment like - have a great vacation, day on the golf course, board meeting, union sit in - you get my point?

Before each meeting, you send an agenda beforehand, with time length beside it - to show that you are only going to take the 20 minutes allotted.  Ask for confirmation of agenda and whether they have anything to add, or people to add.  If they say they want to invite one of their executives, offer to send an email, coordinating event with the CEO copied in.  That is called leveraged selling in my book (don't know if there is such a term in sales?)

When you end the 2nd meeting with a more gelled action plan from both sides, again you follow up the meeting with notes, next steps, action owner, timeframe and again confirm the follow up timeline - 90 days on the third Friday in January, for example -- giving both parties plenty of time to gather needs or cultivate services or proposal with estimate, costs and timelines. Or topics that were tabled for the sake of time.

www.optioneerjm.com



The Optioneer JM

The Optioneer JM



Sales to executives is a whole different kettle of fish:  THINK numbers if you're meeting/have audience with a CEO=Chief Executive Officer | Chairman of the Board + keep your meeting request including any PowerPoint presentations to 20 minutes with Q&A at the end = Practice practice practice doing your presentation in front of audience of colleagues who can constructively give feedback.  Even if you don't make it to Q&A you HAVE to ask PERMISSION to extend time allotment or reschedule to continue the conversation - that allows them the chance to absorb your initial presentation and come up with questions as it would apply to their company 

Always send a thank you note:  or two
1) Email recapping what you told them, any comments or feedback -- take a colleague or manager on the call (no more than one other for total of 2) to write notes and itemize NEXT ACTIONS by BOTH parties in the meeting (who agreed to do what) - reiterate what your next appointment will cover - ask for their input and edits or additions; 2) anyone else that may be needed to attend the meeting (i.e. Marketing Executive/Ops) to allow the CEO to get their input and evaluation extra set of eyes and ears and opportunity identifier.

2) send a handwritten card thank you note - it can be generic but better if you have cards printed with logo and your contact details - like a postcard or put in an envelope with a stamp and your own handwriting with Personal&Confidential on seal side.  Here, you make a social comment like - have a great vacation, day on the golf course, board meeting, union sit in - you get my point?