Tuesday, April 18, 2017

Follow the rules before you define them



Black & White Self-portrait wit glasses by Wix Photographer Juliette Jourdain

"This above ALL:  to thine own self be true."

~ William Shakespeare
 (Hamlet)


LOL, I have to chuckle.  I admit that I try a number of different online outlets or portals to connect and network.  As I continue to explore, I extrapolate a lot of mistakes being made by a similar group of people.



It would appear as though the majority of marketers think that their prospective clients are dumb or tuned out.  They think they are making the rules, when , in fact, they are breaking the rules.  I thought of a few to get started to those who reach out to prospect for others to hire you as a social media expert.

Rule No. 1 Know your audience and what they are looking for

Rule No. 2 Lead by example

Rule No. 3 Ensure your follower to follow ratio is weighted by who is following you, not the other way around.

Rule No. 4 Try to get a few online influencers in your corner.

Rule No. 5  Be your own unique voice, don't try to say what you THINK others want to hear.

Rule No. 6  Be creative, be thought provoking, be visual

Rule No. 7  Don't try to build your acclaim by 3 degrees of separation

Rule No. 8  Do NOT plagiarize others' ideas and claim them as your own.

Rule No. 9  Give credit where credit is due

Rule No. 10  Say thank you, show gratitude, share appreciation

These rules can be expanded.  I likely will.  The main idea is to get started with the idea and then let things flow and the ideas evolve.    

Rule No. 11  Test your ideas, check for traction, respond to interaction or reaction

Start at Rule No. 1 again.  Like a snowball, go through the process again, see what you can attract and build upon as you go through the steps each time.

Rule No. 12  Comment to an idea originator if something they said, you tried, and share what worked, what didn't work.

Rule No. 13  You will only build a crowd once you fade into the crowd or are enveloped within one.


Tulip:  my favorite flower
As today putters to an end, I bid adieu to 55 and resolve to coasting towards 60 now that I've crossed from the mid-point to the other side.  Thanks to one of my greatest Social Media friends, Mott, shared Conan O'Brien's birthday post on Facebook and I happened to see this morning.  How cool is that eh?    I like the idea of having "something in common with Conan O'Brien" .... and a whole list of greatest in the following company whom we keep on celebrating an April 18th birthday .... Bon Fete mes ami :o)



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self-portrait of sad clown by Wix photographer Juliette Jourdain

April 18 Famous Birthdays (SOURCE: BIRTHDAY NINJAs)

The zodiac sign of a person born on April 18 is Aries .
The following famous people celebrate their birthday on April 18th. The list is arranged in chronological order and includes celebrities like actors, actresses, models, singers, rappers and producers. Click the    after the name to explore the birth date info and know the meaning of their life path number.
The epic list contains 285 persons. Showing 1 - 20.
  • 1480
    Lucrezia Borgia, Italian daughter of Pope Alexander VI (d. 1519). Life path number 8
  • 1503
    Henry II of Navarre, (d. 1555). Life path number 22
  • 1590
    Ahmed I, Ottoman sultan (d. 1617). Life path number 1
  • 1605
    Giacomo Carissimi, Italian priest and composer (d. 1674). Life path number 7
  • 1648
    Jeanne Guyon, French mystic and author (d. 1717). Life path number 5
  • 1666
    Jean-Féry Rebel, French violinist and composer (d. 1747). Life path number 5
  • 1740
    Sir Francis Baring, 1st Baronet, English banker and politician (d. 1810). Life path number 7
  • 1759
    Jacques Widerkehr, French cellist and composer (d. 1823). Life path number 8
  • 1771
    Karl Philipp, Prince of Schwarzenberg (d. 1820). Life path number 2
  • 1772
    David Ricardo, English economist and politician (d. 1823). Life path number 3
  • 1794
    William Debenham, English founder of Debenhams (d. 1863). Life path number 7
  • 1797
    Adolphe Thiers, French historian and politician, 2nd President of France (d. 1877). Life path number 1
  • 1813
    James McCune Smith, American physician and author (d. 1865). Life path number 8
  • 1819
    Carlos Manuel de Céspedes, Cuban lawyer and activist (d. 1874). Life path number 5
  • 1819
    Franz von Suppé, Austrian composer and conductor (d. 1895). Life path number 5
  • 1838
    Paul-Émile Lecoq de Boisbaudran, French chemist and academic (d. 1912). Life path number 6
  • 1857
    Clarence Darrow, American lawyer (d. 1938). Life path number 7
  • 1857
    Alexander Shirvanzade, Armenian playwright and author (d. 1935). Life path number 7
  • 1858
    Dhondo Keshav Karve, Indian educator and activist, Bharat Ratna Awardee (d. 1962). Life path number 8
  • 1863
    Count Leopold Berchtold, Austrian-Hungarian politician and diplomat, Joint Foreign Minister of Austria-Hungary (d. 1942). Life path number 22

  • 1863
    Linton Hope, English sailor and architect (d. 1920). Life path number 22
  • 1864
    Richard Harding Davis, American journalist and author (d. 1916). Life path number 5
  • 1874
    Abd-ru-shin, German author (d. 1941). Life path number 6
  • 1874
    Ivana Brlić-Mažuranić, Croatian author and poet (d. 1938). Life path number 6
  • 1877
    Vicente Sotto, Filipino lawyer and politician (d. 1950). Life path number 9
  • 1879
    Korneli Kekelidze, Georgian philologist and scholar (d. 1962). Life path number 2
  • 1880
    Sam Crawford, American baseball player, coach, and umpire (d. 1968). Life path number 3
  • 1882
    Isaac Babalola Akinyele, Nigerian ruler (d. 1964). Life path number 5
  • 1882
    Leopold Stokowski, English conductor (d. 1977). Life path number 5
  • 1884
    Jaan Anvelt, Estonian educator and politician (d. 1937). Life path number 7
  • 1888
    Duffy Lewis, American baseball player, coach, and manager (d. 1979). Life path number 2
  • 1889
    Jessie Street, Australian activist (d. 1970). Life path number 3
  • 1893
    Violette Morris, French shot putter and discus thrower (d. 1944). Life path number 7
  • 1896
    Na Hye-sok, South Korean journalist, poet, and painter (d. 1948). Life path number 1
  • 1897
    Ardito Desio, Italian geologist and cartographer (d. 2001). Life path number 2
  • 1897
    Per-Erik Hedlund, Swedish skier (d. 1975). Life path number 2
  • 1898
    Patrick Hennessy, Irish soldier and businessman (d. 1981). Life path number 3
  • 1901
    Al Lewis, American songwriter (d. 1967). Life path number 6  
  • 1901
    László Németh, Hungarian dentist, author, and playwright (d. 1975). Life path number 6  
  • 1902
    Waldemar Hammenhög, Swedish author (d. 1972). Life path number 7  


  • Read more: https://mybirthday.ninja/famous-birthdays/April-18/page-2/#ixzz4efVODkvh 
    Follow us: @BDayNinja on Twitter


  • 1902
    Giuseppe Pella, Italian politician, 32nd Prime Minister of Italy (d. 1981). Life path number 7  
  • 1904
    Pigmeat Markham, American actor, singer, and dancer (d. 1981). Life path number 9  
  • 1905
    Sydney Halter, Canadian lawyer and businessman (d. 1990). Life path number 1  
  • 1905
    George H. Hitchings, American physician and pharmacologist, Nobel Prize laureate (d. 1998). Life path number 1  
  • 1907
    Miklós Rózsa, Hungarian-American composer and conductor (d. 1995). Life path number 3  
  • 1911
    Ilario Bandini, Italian businessman and race car driver (d. 1992). Life path number 7  
  • 1911
    Maurice Goldhaber, Ukrainian-American physicist and academic (d. 2011). Life path number 7  
  • 1914
    Claire Martin, Canadian author (d. 2014). Life path number 1  
  • 1915
    Joy Davidman, American poet and author (d. 1960). Life path number 2  
  • 1916
    Carl Burgos, American illustrator (d. 1984). Life path number 3  
  • 1916
    Doug Peden, Canadian basketball player (d. 2005). Life path number 3  
  • 1917
    Ty LaForest, Canadian-American baseball player (d. 1947). Life path number 22  
  • 1917
    Frederica of Hanover (d. 1981). Life path number 22  
  • 1918
    Gabriel Axel, Danish-French actor, director, and producer (d. 2014). Life path number 5  
  • 1918
    André Bazin, French critic and theorist (d. 1958). Life path number 5  
  • 1918
    Shinobu Hashimoto, Japanese director, producer, and screenwriter. Life path number 5  
  • 1918
    Clifton Hillegass, American publisher, founded ''CliffsNotes'' (d. 2001). Life path number 5  
  • 1918
    Tony Mottola, American guitarist and composer (d. 2004). Life path number 5  
  • 1919
    Vondell Darr, American actress (d. 2012). Life path number 6  
  • 1919
    Virginia O'Brien, American actress and singer (d. 2001). Life path number 6  


  • Read more: https://mybirthday.ninja/famous-birthdays/April-18/page-3/#ixzz4efVbV0R7 
    Follow us: @BDayNinja on Twitter


    The epic list contains 285 persons. Showing 61 - 80.
    • 1920
      John F. Wiley, American football player and coach (d. 2013). Life path number 7  
    • 1921
      Jean Richard, French actor and singer (d. 2001). Life path number 8  
    • 1922
      Barbara Hale, American actress. Life path number 9  
    • 1922
      Lord Kitchner, Trinidadian singer (d. 2000). Life path number 9  
    • 1923
      Alfred Bieler, Swiss ice hockey player (d. 2013). Life path number 1  
    • 1923
      Beryl Platt, Baroness Platt of Writtle, English engineer and politician (d. 2015). Life path number 1  
    • 1924
      Clarence "Gatemouth" Brown, American singer-songwriter and guitarist (d. 2005). Life path number 2  
    • 1924
      Henry Hyde, American commander, lawyer, and politician (d. 2007). Life path number 2  
    • 1924
      Roy Mason, English miner and politician, Secretary of State for Defence (d. 2015). Life path number 2  
    • 1925
      Bob Hastings, American actor (d. 2014). Life path number 3  
    • 1925
      Marcus Schmuck, Austrian mountaineer and author (d. 2005). Life path number 3  
    • 1926
      Doug Insole, English cricketer. Life path number 22  
    • 1926
      Günter Meisner, German actor (d. 1994). Life path number 22  
    • 1927
      Samuel P. Huntington, American political scientist, author, and academic (d. 2008). Life path number 5  
    • 1927
      Tadeusz Mazowiecki, Polish journalist and politician, Prime Minister of Poland (d. 2013). Life path number 5  
    • 1927
      Charles Pasqua, French businessman and politician, French Minister of the Interior (d. 2015). Life path number 5  
    • 1928
      Karl Josef Becker, German cardinal and theologian (d. 2015). Life path number 6  
    • 1928
      Otto Piene, German sculptor and academic (d. 2014). Life path number 6  
    • 1929
      Peter Hordern, English soldier and politician. Life path number 7  
    • 1930
      Clive Revill, New Zealand-English actor and singer. Life path number 8  


    Read more: https://mybirthday.ninja/famous-birthdays/April-18/page-4/#ixzz4efVk88Pj 
    Follow us: @BDayNinja on Twitter



    The epic list contains 285 persons. Showing 81 - 100.
    • 1931
      Bill Miles, American director and producer (d. 2013). Life path number 9  
    • 1934
      James Drury, American actor. Life path number 3  
    • 1934
      George Shirley, American tenor and educator. Life path number 3  
    • 1935
      Jerry Dexter, American voice actor (d. 2013). Life path number 22  
    • 1935
      Costas Ferris, Egyptian-Greek actor, director, producer, and screenwriter. Life path number 22  
    • 1936
      Roger Graef, American-English criminologist, director, and producer. Life path number 5  
    • 1936
      Vladimir Hütt, Estonian physicist and philosopher (d. 1997). Life path number 5  
    • 1936
      Tommy Ivo, American actor and race car driver. Life path number 5  
    • 1937
      Jan Kaplický, Czech architect, designed the Selfridges Building (d. 2009). Life path number 6  
    • 1937
      Tatyana Shchelkanova, Russian long jumper and heptathlete (d. 2011). Life path number 6  
    • 1937
      Teddy Taylor, Scottish journalist and politician, Shadow Secretary of State for Scotland. Life path number 6  
    • 1939
      Thomas J. Moyer, American lawyer and judge (d. 2010). Life path number 8  
    • 1940
      Joseph L. Goldstein, American biochemist and geneticist, Nobel Prize laureate. Life path number 9  
    • 1940
      Jaak Lipso, Estonian basketball player and coach. Life path number 9  
    • 1940
      Mike Vickers, English guitarist, saxophonist, and songwriter (Manfred Mann and The Manfreds). Life path number 9  
    • 1941
      Michael D. Higgins, Irish sociologist and politician, 9th President of Ireland. Life path number 1  
    • 1942
      Michael Beloff, English lawyer and academic. Life path number 2  
    • 1942
      Steve Blass, American baseball player and sportscaster. Life path number 2  
    • 1942
      Robert Christgau, American journalist and critic. Life path number 2  
    • 1942
      Jochen Rindt, German-Austrian race car driver (d. 1970). Life path number 2  


    Read more: https://mybirthday.ninja/famous-birthdays/April-18/page-5/#ixzz4efVufkQl 
    Follow us: @BDayNinja on Twitter


    The epic list contains 285 persons. Showing 101 - 120.
    • 1943
      Zeki Alasya, Turkish actor and director (d. 2015). Life path number 3  
    • 1944
      Frances D'Souza, Baroness D'Souza, English academic and politician. Life path number 22  
    • 1944
      Robert Hanssen, American FBI agent and spy. Life path number 22  
    • 1944
      Philip Jackson, Scottish sculptor and photographer. Life path number 22  
    • 1945
      Bernard Arcand, Canadian anthropologist and author (d. 2009). Life path number 5  
    • 1945
      Richard Bausch, American author and academic. Life path number 5  
    • 1945
      Robert Bausch, American author and academic. Life path number 5  
    • 1945
      Margaret Hassan, Irish-Iraqi aid worker (d. 2004). Life path number 5  
    • 1946
      Jean-François Balmer, Swiss actor. Life path number 6  
    • 1946
      Irene Fernandez, Malaysian activist (d. 2014). Life path number 6  
    • 1946
      Hayley Mills, English actress and singer. Life path number 6  
    • 1946
      Skip Spence, Canadian-American singer-songwriter, drummer and guitarist (Jefferson Airplane and Moby Grape) (d. 1999). Life path number 6  
    • 1947
      Kathy Acker, American author and poet (d. 1997). Life path number 7  
    • 1947
      Moses Blah, Liberian general and politician, 23rd President of Liberia (d. 2013). Life path number 7  
    • 1947
      Dorothy Lyman, American actress, director, and producer. Life path number 7  
    • 1947
      Herbert Mullin, American serial killer. Life path number 7  
    • 1947
      Cindy Pickett, American actress. Life path number 7  
    • 1947
      Greg Quill, Australian-Canadian singer-songwriter and journalist (d. 2013). Life path number 7  
    • 1947
      Jerzy Stuhr, Polish actor, director, and screenwriter. Life path number 7  
    • 1947
      James Woods, American actor and producer. Life path number 7  


    Read more: https://mybirthday.ninja/famous-birthdays/April-18/page-6/#ixzz4efW5HBbn 
    Follow us: @BDayNinja on Twitter


    The epic list contains 285 persons. Showing 121 - 140.
    • 1948
      Régis Wargnier, French director, producer, and screenwriter. Life path number 8  
    • 1949
      Geoff Bodine, American race car driver. Life path number 9  
    • 1950
      Paul Callery, Australian footballer. Life path number 1  
    • 1950
      Tina Chow, American model and jewelry designer (d. 1992). Life path number 1  
    • 1950
      Kenny Ortega, American director, producer, and choreographer. Life path number 1  
    • 1950
      Grigory Sokolov, Russian pianist and composer. Life path number 1  
    • 1951
      Ricardo Fortaleza, Australian-Filipino boxer and coach. Life path number 2  
    • 1951
      Pierre Pettigrew, Canadian businessman and politician, 5th Canadian Minister of Foreign Affairs. Life path number 2  
    • 1953
      Rick Moranis, Canadian-American actor, singer, and screenwriter. Life path number 22  
    • 1954
      Robert Greenberg, American pianist and composer. Life path number 5  
    • 1956
      Eric Roberts, American actor. Life path number 7  
    • 1956
      Melody Thomas Scott, American actress. Life path number 7  
    • 1957
      Ian Campbell, Australian jumper. Life path number 8  
    • 1957
      Anna Kathryn Holbrook, American actress and educator. Life path number 8  
    • 1958
      Malcolm Marshall, Barbadian cricketer and coach (d. 1999). Life path number 9  
    • 1958
      Karen Mayo-Chandler, English actress and model (d. 2006). Life path number 9  
    • 1958
      Thomas Simaku, Albanian-English composer. Life path number 9  
    • 1958
      Tarmo Teder, Estonian poet and critic. Life path number 9  
    • 1959
      Susan Faludi, American journalist and author. Life path number 1  
    • 1959
      Frank Mulholland, Scottish lawyer and politician, Solicitor General for Scotland. Life path number 1  


    Read more: https://mybirthday.ninja/famous-birthdays/April-18/page-7/#ixzz4efWE7SBK 
    Follow us: @BDayNinja on Twitter



    Saturday, April 15, 2017

    Are you REALLY linking in?

    With deep regret+utter transparency
    I am self-tasked to exposing executives who have an army in front of them, answering their emails, linked in messages, and anything else they find favorable.  

    Face of the corporation
    As an executive, you are the face to which others, mostly all, associate your name as a brand within the corporation.  Yet so many executives are dilusional to think that it won't catch up with them.  I say a LOT sooner than later!

    The tides are turning
    in the world of employment and recruitment.  Those measly applicants that you invited to apply, beat them up persevering through the MAZE (not amaze) of the CAREER section of most websites.

    After you playing pinball?
    Who has convinced the person on the other end that you dodged pinball bounces without falling into the deep dark black hole.  

    You are paying for nothing
    these days because you can't demonstrate value to joining your organization.  A confident prospective professional within range of your company has gracefully navigated your site well enough to get past the red stars * you keep forgetting or actually are deciding whether that is the sort of information you want to impart until there are some serious indication that a job offer is in the immediate mix.

    What are u doing to sell ur company?
    Should be the thing you ask all of your executives and board members at your next meeting.  In fact, it should be prioritized and then teams formed to leave for a week to come back with intelligence and insights to support their argument that everyone and every person is selling their companies 24x7/365 of the year.  

    Do not allow executives to hide
    behind their own personal brand, to be esteemed, somewhat feared, but powerful none the same.   Common denominator being internal fame and little public refrain. I know how the system works because I've emailed an executive for the past three years.  I would say that actually is two executives that are at the highest chain of command within unsaid organization.

    Response is reflective
    to the arrogant, egotistical side step.  I must importantly convey that yes every email is personally read, even if not by the person to which it was directed.  So many executives find this an excellent coping mechanism.

    Bernie Sanders kind
    Here in our midst, in Calgary, in Canada is a Bernie Sanders of our own.  What's that you ask?  Well, swap politician with businessman, to get the real drift of the message written here.

    Only one of the executives whom I write a brief (and sometimes long) message to has ever responded, written back, and had a message-conversation of only a few.  This gentleman answers every single email personally, with humor, anecdotal.

    I will share a few, without revealing the names or company to which they are aligned with.  I will also share whether there is a response and how it was handled.


     Congrats on FINALLY being offered a position worthy of you, Mr_.  You kinda got a bum rap at ur previous GIG.  Now, you may be victorious!  Thank you for keeping me on your connected list.  I hope u notice how I will reshare on LINKED IN any news with ur name on it ::... which i normally reserve for the CEO of Salesforce.com fame.    He and I connected almost immediately when we hitched a ride to LINKED IN back in 2010.   I enjoy the opportunity to read the going on of some various wellknown business leaders in Canada and abroad.  I am just launching a website called:  www.graFX.online < still under construction until my vision is aligned in an execution-able fashion.  This unnamed company will get the first right of refusal on advertising allotment, after that we will see.  I won't allow competing brands on my page at the same time.  The brands have to meet my criteria::... innovative, open to change, leading edge in technology, especially MOBILITY with a dynamic, positive, healthy culture [ marketing literature aside ] and women have half a better chance in moving up the corporate ladder than other places.  

    A cultural fit
    Examine the culture before you go work anywhere.  Where I currently work had almost all of the checks in my boxes to agree to go work, some would consider under-employed, I like to think of as a new beginning.

    That has gone on far too long
    for any sane person.  Yet here is the magic.  I demonstrate tenacity and sticking to my commitments.  I won't dwell on the past where my loyalty was skathed and bruised confidence hang out.

    A hang out for disbelievers?
    Or a place for optimistic comradely and support to stay connected.  Cheering each other on when you see someone heading to the finish line:  fame, wealth comes second to the thrill of finding something that people will love.

    A legacy we must not forget
    fading Steve Jobs back into the backdrop of historical proportions.  Where his greatest arch-rival still maintains.


    Objet d'art (plural objets d'art) means literally "art object", or work of art, in French, but in practice the term has long been reserved in English to describe works of art that are not paintings, large or medium-sized sculptures, prints or drawings. It therefore covers a wide range of works, usually small and three-dimensional, of high quality and finish in areas of the decorative arts, such as metalwork items, with or without enamel, small carvings, statuettes and plaquettes in any material, including engraved gemshardstone carvingsivory carvings including Japanese netsuke and similar items, non-utilitarian porcelain and glass, and a vast range of objects that would also be classed as antiques (or indeed antiquities), such as small clocks, watches, gold boxes, and sometimes textiles, especially tapestries. Books with fine bookbindings might be included.

    An objet de vertu by excellence, Fabergé's "Memory of Azov Egg" (1891), contains a ship model wrought of gold.

    A Swiss singing bird box with a bucolic lake scene on the lid, c. 1825, another example of an objet de vertu.
    The term is somewhat flexible, and is often used as a broad term for "everything else" after major categories have been dealt with. 

    Objets d'art 
    Creating aesthetically beautiful objects, words, art, songs, melody, photography with innovation and zest.  Those are the best leaders because they want perfection.  They've been knocked around a few times, but they bounce back stronger.

    How many can you think of 
    who has had that?  You know I mean Steve Jobs, I've mentioned Barrack Obama before.  Who is really leading the spirit of the social media?  Facebook or Twitter may think they've gotten "IT" while instaGRAM or snapCHAT or PINterest display it can channel and expand the audience.  

    Besides the where-with-all
    who is really leading the charge?  Google and newly formed Alpabet?  Again, I challenge you to think beyond that.  Those are companies all aforementioned.  

    I'm talking about personal BRAND
    that has not been sold to the highest bidder ...... yet.

    I message to executives in the spring of 2017:
    pay attention to your culture, examine it objectively, challenge who is selling your brand.  Setting advertising agencies and pre-set social media placement aside.  

    Who IS selling your brand?
    Get rid of the CEOs and boards who collect a paycheque and run the accounting side of your business or investments.  They are the short run wagons to hitch a ride on.  The enduring, innovative, revolutionary companies in history had a leader and company overlapping by brand.

    Hire the writers and the imagineers
    who can see the future clearly, not clogged with BS and YES-men (and ever-growing, but still far behind, number of women)?  

    Fire the ad agencies
    who are merely graphic design studios.  Nothing like the "Mad Men" era so well depicted in one of my favorite docu-drama series of all time for me.  

    Ogilvy on advertising 
    is a worthy read.  It should be a mainstay in any creative agency or entrepreneur.  His extraordinary vision is like a bible to how to behave online and get sophisticated, academic, creative followers is a mighty key.

    Story telling
    was clearly the backbone to Ogilvy's approach.  How isn't that phenomenal when you think of the brands that are winning because of how they act online?  Whether by video or posted words.  Tells the story.

    The exchange with others
    is a one-sided currency ... except where in one instance a time I was online [ Wednesday ] with full force and paying attention,  I witnessed a customer with a REALLY big following on Twitter tweet his dissatisfaction with his customer experience for their technology.

    Ability to respond
    Is your company equipped to respond?
    You have to be honest here.  Start from the very top and then cascade down the line.  

    Whoever professes ignorance
    are likely your board of directors, of the Baby Boomer age  [ born from 1959 to 1945 times ] where spark is of the very limited kind.  Who has last had an idea that sat where your company is run?

    Whoever professes participation
    can fan-dangle and confuse you with so much techno garbage and marketing slogan-ish barbs.  They are no more online than your top dog CEO.  Some have presence to be sure.  Mostly on things not deemed indicative of your brand [ for example, pornography, mean words, falsehoods, sarcasm ]

    Operated by robots
    who send out your endorsed words ::... usually a campaign, that really is advertising.  This is where the gifted online rise above.  They can smell a scam or a spam, cloaked in sophisticated disguise.  

    Whereas the responses
    are automatic.  As though they've been keyed in by a computer after a roundtable of committee members compose or decide which will be exposed online.  [NOTE: if you ever want a NONdecision, get a group together and call them a committee or an association].

    Ego can collide
    with the noise online.  People with much greater value, wisdom and words emerge and rise to the top.  Not the brands with their tricks and paid dollars to drive revenue or traffic to websites to justify their existence.

    Merely hanging on with a bandaid
    will be those who will be faced if they don't wake up and pay attention to the ability to CONVERSE online with your customers, your supporters, your buyers, your vendors, your fans while being made aware of your detractors, competition or negative vibe generators.

    Make sure everyone is telling a story
    even if it isn't your story.  In fact, that would be better.  Share stories of employees who reached out to connect online with an idea to help others that generated a response and churned the wheels of progress and communication farther.

    Hang up the old standards
    and start creating a culture that adapts to the ever-changing world.  Ensure your technology is robust enough to withstand cyber attacks.  

    Hire wikileaks as your defender
    of all that is true and exemplary.  Less would be exposed, embarrassed and sink off into the moonlight as the werewolves of change howl.

    I'd love to sell wikileaks.com services
    Can you just imagine?  A brand name that anyone who is everyone can ignore any longer.  One of the easiest criteria to determine who to sell for.  If you have made it past the excruciatingly painful online "SUBMIT" on the CAREER portal, you have proven that you are worthy to work there wouldn't you think?  Fear not, that application sits behind technology.  It picks out key words in the resume that it has hyperboiled into identifiable words that in all its theory can expose.  

    Missing key ingredients like instinct
    judgement and overall presentation.  How can you hire someone so poised and seemingly perfect who has constantly garlic breath and something green stuck in his or her teeth?  

    A computer taught to think still lacks instinct and human judgement that can unfortunately be pre-determined by bias or self-centered view, yet can also see smiles, sense warmth, sincerity  clearly shine.   Yet today's forward thinking companies are falling behind in the times.  

    Becoming more robot
    and run by a gaggle of gearheads or geeks [ of the destructive kind like hackers, exhibitionists to namely only two ].  The silliness that it needs to be cautioned against may seem almost alarmist by some.

    Where complacency rests
    on the shoulders of nuts, bolts, power, fingers, minds is sadly what is happening.  They've climb the heap of others, even stepping on a few to get there.  These are the people who are behind your company's words?  The popular or populist ones.

    Maybe they are more expensive
    in the thousands an idea and more when delivered on time, if on time.  To ignore the ability to resound your message and create a positive vibe is an opportunity so many companies are missing.

    Remember, I said it starts at the top?
    Proof is not hidden, nor under a disguise.  That to which Trump earns my respect for his wisdom of speaking online.  For himself, by himself.  Rather than the pocket of a few others, the rest allowing a technology or stranger to convey what is on your mind?

    How is that possible?
    I can tell you how.  They're ignorant of the influence they have online, denying the potential to have every single employee, customer communicate and interact online.  Where are the skilled manifestos of intellectual power your boast you have?  Hidden and trampled on by your sickness going misdiagnosed.  Inspected or neglected?  Either cause harm.

    Your employees' valuable time
    is important and you should concede or acknowledge that.  Their ideas more rich and fruitful than anyone trying to tell you what you want to hear.  They are impassioned by the believers and loyalists lost in your midst.  A true voice for your company.

    If you can, seek and find
    the RT on Twitter from 48 hours ago where I exclaimed over an exchange between a customer and his support service solving a problem, together, in real time, online.  No waiting line or number queue.  Immediate, solution nailed and resolution intact.  Not to mention the proof of your culture not as clearly defined as shown, demonstrated and acted on.  

    Not by hey-sayers nor digital players
    who are usually of the very young mind.  No experience or wisdom to fall upon, just speed in clickness and keen savviness they climbed over the backs of the many who built things, helped build the company.  Besides the gold pin for 5 years or platinum for 10, retirement parties have become instinct.  Those were the best networking environments of my career.  If you were well enough liked or respected, you would be invited to a retirement party, a fond adieu by many as they blend into the twilight of years, traveling, not working, painting, writing.


    If you read enough news
    you can almost start to believe it.  
    When you choose the news you want 
    it is much easier to follow it.

    ~ Jeannette Marshall




    Jeannette Marshall sent the following message at 12:48 PM
    • Congrats on the new job! What will u be doing now M? Is this something one can do online? I currently work in Loyalty & Retention at a call center at one of Canada's largest _____corporation. If I can leave by Tuesday at the same $25/hr with home office I'd be deliriously happy!  It would allow me to continue my passion online.