Showing posts with label Canada. Show all posts
Showing posts with label Canada. Show all posts

Friday, March 25, 2016

A most inspired campaign gone VIRAL

This is THE best viral campaign that didn't cost even a nickel to create.  It is a beautiful showcase of all what is right about the layout, the images, peppered words, with a strong #socialmedia push .... it is very inspiring and really demonstrates what having all those key ingredients going for it ... plummeted with a witty idea that caught the net, IoT, social media, viral or whatchamacallit!


BEST VIRAL campaign of all time!  Only in Canada you say eh?


You can't be more inspired than this!  What I like the most is that it wasn't some "unINTENTIONAL" advertising magic trick that got everyone jumping aboard the train to share:  #RT LIKE TUMBLE instaGRAM PIN or you name it.

I can only relate by the fact that as a Blogger emerges within you, it crosses over pretty much into anything that you're watching, thinking about, or setting aside with skepticism :: you start thinking about a post or campaign :: because it is fitting :: in your mind, what you wanna say :: or just catch or start a fire.  

I can imagine that any emerging Blogger dreams of what they say catching on fire, resonating, being so believable or relatable, they just want to share, or accompany it with their own thought.  

When you think about it :: you don't have to leave home, fly somewhere, relocate, interview or apply :: you are just swept up and carried away but an audience that eventually evolves into fans.

If you are skeptical :: then you may as stop reading now because I am not a skeptical person.  I am of the "anything is possible" school of thought.  I can't be bothered to waste a breath on anything that has been tweaked, photo shopped, choreographed too hard.

Why? Because I sensed that someone was going to get the formula and get it right.  It is sure a lot harder to do than to take a video and uploaded it to YouTube where accidents happen to get people's attention.  

People are working harder these days while earning less and striving to maintain optimism, reach out for motivation, laugh at funny :: or of those combined.  Truly, a difficult feat.  

Cape Breton if Trump is escape at its finest.  An elegant presentation, with calming visuals, spiced but satorical humor!

Hurrah, Bravo, yipee haHOO!  Someone, a singular individual, just pulled off any predicessors that were created by a room full of think tankers (today's version of Mad Men)  tossing around ideas, while searching and surfing through their laptops or tablets.  



PLAY PICK OUT THE GUY WHO'S LATE  Hint:: he's trying to follow along with his smart phone.  He's feeling blessed with its high definition screen, larger than average, newly released and he is likely much younger by many in the room. The techno phobs can be identified by the spiral notebooks, the old fashioned way you'd go to meetings, to school or craft your "to do" list.




Get caught up by wandering through this marvelous and innovative site.  An inspiration to Bloggers evolving as writers alike. 

All joking and viral hits aside, this is an absolutely menu of delightful sights you will ever see online, even rarer because it was created by one individual, not an expensive army of creatives disguised as snobs.





A self-described knowledge junkie :: it appeals to those who greatest desire is to gather more intelligence than
 
 the average being.  Creating a sensation!
  




p.s.  It means the world to me that you actually took the time to read  .... This is the kind of support any gal would love, which I adore and so appreciate .... I love writing and even a quiet like is more than I could hope for ... thank YOU. Of course, more subscribers or a comment would indicate its appeal ... but as this webpage would show, that it has cluttered itself with viral likes, comments, etc. I admire that because it is wisdom unfolding, with its teaching, that you don't have to look like you have a lot of comments or clutter to take off into viral superstardom.

 




Wednesday, November 11, 2015

Lest we forget .... or NOT

Happy Remembrance Day to my fellow Canadians and anyone else who takes the time today to honor the bravery of all soldiers who fight for freedom and peace.



My father passed away 5 years ago and up to his last breath, was proud of who he represented, after 35 years with the Canadian Armed Forces. In our home, we were unable to forget.


Lt.-Col. John McCrae, author of the famous poem 'In Flanders Fields,' wrote the iconic work after the death of a friend during the second battle of Ypres in the spring of 1915. (National Archives of Canada/Canadian Press) SOURCE CBC Canada 

This year marks the 100th Anniversary of one of the most well known poems "In Flanders Field" by Lt-Col John McCrae.  



The poem is a poignant reminder to us.  If not for the bravery of many men and women, our lives would not be the same today.  It reminds us that those people were brothers, sisters, sons, daughters, aunts, uncles, and grandparents who gave up their lives for others.


We lived, felt dawn, saw sunsets glow,
Loved and were loved, and now we lie
in Flanders Field.

In peacetime, we can all assume that the life of our military personnel are laid back, living day to day in simplicity and beyond the toils of having a corporate or artistic path.  Yet, those who are given glimpses, with guarded privacy and confidential, there were and are still many who are sent on missions or tasks to uphold our freedom.  They are not heralded as heroes and are obscure from the media eye that they too have done much to keep the evils of war at bay.  Our safety taken for granted.




These same men and women should also be honored because they are behind the scenes to keep us safe daily.  A day like Remembrance Day should also celebrate those who are never credited for what they encounter, what they do, in order to keep our lives safe and carefree.  


As the daughter of my father, I know he went away for days, weeks or even months on assignment.  It was the way of life, without questioning why.  Unlike those who drive into an office, maybe work late, and come home at the end of their day, our military is often tasked with going away to do exercises, safety missions and peacekeeping.  Some don't come home.  They are a statistic and number who don't come home.   Only the family and loved ones left to grieve.  While politicians, media may have a glimpse of their bravery, they often go unheralded for what they continue to represent.

I am not minimizing the cause or bravery that stemmed the poignant poem of "Flanders Field".  I just want to acknowledge and pay tribute that there are far more unofficial acts of bravery that go unnoticed, while we contently live our lives in the arrogance of safety.  Sometimes, there is a mention by name, but more often grouped in a category that doesn't distinguish them from what they contribute, or the sacrifices their families encounter.  



My skin crawls and the back of my hair stands up whenever someone wants to call me an "Army Brat".  I find it distasteful and disrespectful to what my father had done.  In his twilight years, he wanted to exorcise his memories and told us more stories of his life than we could possibly have known.  The burden my mother had, raising four kids, primarily alone.  My father's return quiet, unassuming and without fanfare.  It was a way of life.  Not anything I would have given up.  I owe it to my father, to celebrate his contribution to our peaceful world.



I love you dad.  I still miss you.  You have not been forgotten.