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Jeannette Marshall, Rewards can outweigh risk if you do your homework
I'll throw my hat in, not worrying about titles, except for clarity and consistency. I recommend you would draw out an organizational chart with core function bullets underneath.
Not all have to be "employees". There is a lot of talented people that will work on contract. What is important is based on the strength of the product developed, will determine how many people it would take to:
p.s. Replace "product" with service, idea, etc. The basics apply to most offerings.
More times than not, key functions are typically shared by individuals, for example:
There are numerous examples of successful launches and organizations that start out with only two key people that work jointly that branches from there:
- CEO: Lead: visionary, investment community face, organization voice
- CFO: Finance budgets, spending, takes care of bottom line, manages growth, HR
- Operations: Execute, Implementation, Customer Service, Customer Retention
- Marketing: Communicate, SEO/SMO, web, Social Media, Business Development/Sales, Customer attention
- Technical: Create, Design, Engineering, Developers
Not all have to be "employees". There is a lot of talented people that will work on contract. What is important is based on the strength of the product developed, will determine how many people it would take to:
p.s. Replace "product" with service, idea, etc. The basics apply to most offerings.
- launch the product, (Technical, Vision, Costs, Communicate)
- maintain the product (Operations, Technical, Financial)
- promote the product (CEO, Marketing, Business Development, SEO/SMO, Events)
- manage the product (Operations, Technical, Financial, Customer Service, Education/Training)
- keep the product going (Technical, Operations, Financial, Education/Training)
- grow the product (CEO, Marketing, Business Development, SEO/SMO Technical, Operations, Financial)
More times than not, key functions are typically shared by individuals, for example:
- CEO: How it looks: Vision, Marketing, Product Development, Communication
- CFO: How it gets done: Financials, Operations, HR,
- CTO: How it works: Product Creation, Product Development, Engineer, Design
There are numerous examples of successful launches and organizations that start out with only two key people that work jointly that branches from there:
- FACE of the organization (CEO, Marketing, Design, etc.)
- BRAINS of the organization (CFO, Developer, Design, Financial, Operations, Engineer)
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