Showing posts with label demographics. Show all posts
Showing posts with label demographics. Show all posts

Friday, November 8, 2019

Posted on Wordpress

Alberta the Rockies :: a great read on travelling from Calgary to the Canadian Rocky Mountains.

via Alberta & the Rockies

The currency of clicks.

When I started online, 10 years ago, the small hum of a rumble beating the drums in the hip-filled early adopters of social media and, I’m guessing, earliest innovators and inventors of creating a hashtag conversation across the virtual universal tribe …

The pioneers of social media:

Those earliest members who learned from each other, supported everyone in the tribe,no boys club or girls locker room stuff.

#USguys on @Twitter
THE coolest gals & guys
who collective learned
the real value of social media
isnt measured by clicks

The support of having a tribe
encouraged many, to stretch beyond their dreams.

discovering their are no limits to using your imagination
trying something of value to you, something that clicks.

CLICKS are the ultimate value of what you bring forward, what stretches are you trying to climb?

Clicks are the greatest currency definitive value online

What do you bring forward that makes the world a better place, representative as Class President of those born in 1961: that was one of my earliest blog back before YUPPYdom, birthed after theINbeTWEENERS whom I attribute to be the true YUPPY demographic, my brethren are attracted to this psychographics oriented tribe who were the original HIPsters.

AWESOMEness!!  Right on ~ treat @LinkedIn as your promotional platform, brag about your personal achievements or professional ones — or even if it is about your children or dog or cat or horse or relative – tell stories in posts = REALLY smart to promote your company, especially if the post is shared BY THE CEO personally would carry a lot of weight and switch on the magnetic button he/she has in front of her.  To write on Linked In with posts, congratulating vendors, partners would be VERY smart.  You demonstrate that you have poise and polish in the C-suite.  

You also have a captive, target audience who can follow you, along with the trusted few you collaboratively connect with who will have articles with your name and your company’s name and float across the feed of your mutual followers, who congratulate or recognize their success.

Classier even more if you recognize a competitor – smooth operator metal detector magnet.

Have an ID on @Twitter +then link your LinkedIn to Twitter =every time you post something, share something it automatically tweets to Twitter. Neither Facebook nor Instagram have this setup with Linked In=why I default to Twitter>casting wide net gathering tribe that reflects vibe. optioneerjm.com 

My 2 cents weigh in & opinion

Bravo for McDonald’s for leading the way – preventing work romance, particularly when one involves a member of the leadership elite. Some consider that taking advantage of a subordinate. However, it has been going on for decades. Think Mad Men with millions of dollar at stake. What is incredible, is his goodbye package being so steep. Rewarding for bad behavior?

I saw similar turbulence at HP when it was on waves of CEO turnover changing directions every time, to Meg Whitman who is ever-present, engaged, talking and leading HP. Good thing, for HP, that she failed in an election attempt, and making her mark there.  Rubbing elbows with Trump is the only question I would have.

OCT 8 2019


Oct 7 2019

Sunday, November 3, 2019

Posted on Wordpress

A work I started: if a company can commercially make its mark, why can’t a women go to the moon? My guess, she’ll be a Millennial ~ get ur rockets thundering! Are we preparing now Canada?

Wednesday, September 18, 2019

Sunday, September 30, 2018

Y U P P Y. O R. H I P S T E R ?

Look at the following images [original art by moi] and choose a) Yuppy or b) Hipster



























Trying to talk to your  Mellenial child has been a challenge:
incomprehensible language exchanges that end up frustration on both sides.  In fact, it could use its own Glossary, if not dictionary... to avoid confusion by either side or miscommunication that can escalate into squabbles.

I will attempt to help avoid unnecessary drama, compounded by stress of the “Holiday Season” [ in itself the word is meant to conjure the imagination recalling where the spirit nestles around you with a warmth only matched by blowing out your birthday candles bring] by offering my own perspective and advice or hints:

“Peace out” 


By the time I really got to numbers, demographics is my thing.  As a real Yuppy from the 80s, I doubt we were consciously trying to create a pop culture off the big wave off our elder siblings leaving a big wake.

Chongos 

I tried really hard to differentiate between “chongo” and “chatchies” [see: can’t even spell it].
Basically, they were the Junior High version of Yuppy or Hipster ... but there were still versions of 

Hoods or Greasers or Gangsters

That depends on what demographic you fall under.  However, could be more related by recognition and familiarity.  Otherwise considered influence >> that’s not the same word that moved from an adjective (description) to a noun (name or thing).

Today’s interpretation by Hipster Millennials of “influence” is considered an occupation [when you get paid] and, for some, more like a preoccupation [traps most conscious thoughts on one object or imagination].

Yuppy

You are a Yuppy if:

* you were born in the 1960s and hit your 20s in the 1980s [ the right age group]
* you were the original Hipsters [ you set a uniquely desirable style]
* you were told you could make change and be a game changer
* you were focussed on an education AND your career
* you believed that you were that Young Upperly Professional Personality and more
* you were the generation that created sayings like ME FIRST 
* you created the unique hairstyle “mullet” 
* you were raised by fear of authority, following rules, abiding the law and using your manners
* you were given a lot of freedom [be home by dark] 
* you understood what was expected of you: honesty, loyalty, going to school, using your manners, doing your chores and getting a job regardless of what it is 
* you are driven by the pursuit of money, prestige, recognition, award, reward and advancement 
* education was at the core of your knowledge while experience navigates to success, hard work was at the beginning and ending of all achievements 
* you shaved: period. [Regardless of age or gender]

Hipster 
* is proud of a beard
* the beard is symbolic and identifiable cultural fashion trend 
* your parents are likely Yuppies


To be continued..... 







Thursday, August 31, 2017

A lifetime love affair






Publishing indeed!  
I just adore magazines the same as the way I loved figure skating ... a quick bond and a lifetime love affair.  



August 2017 biggest accomplishment
As August 2017 comes crashing to an abrupt and disastrous halt.   I've taken in some quality movies and series, primarily from HBO. 





 Not surprising that HBO leads the pack (with Netflix nipping at their heels).  Not only was HBO an early disruption to network television, they also proved that there was a sophisticated, educated, and most likely upper income situated, who would flock to quality programs.

No, they didn't just become a reseller, they created content.  It is befitting that their great Game of Thrones is leading the buzz both online and in conversations, dinners, viewing events.




I had taken a sabbatical in life.  Withdrawing unto myself, with a deep reflection on the past.  Ironically, the highest KLOUT ranking than I'd had since KLOUT reinvented itself, causing a free fall of early adopter scores by at least 15 points.

Lucky for many, online marketers don't look at authenticity reinforcement like KLOUT or KRED scores.  That has something that has always puzzled me.  Particularly in Canada:  because these scores establish true influence, define audiences and decipher appeal of a profile.  Just log in with ideally your Twitter handle, then add your Facebook page, your PINTEREST boards and instaGRAMs etc. to connect everything together in one full swoop.

I received a personal email from one of my first real online connections, Mike Lehr, a couple of days ago and struggled with a response.



My greatest accomplishment
in August was achieving the highest mark on Solitaire from my computer.  Talk about mental shut down or just turning off my "give a damn meter" completely.

Granted, the highest mark in Klout Score for about 8 years is remarkable.  What is more amazing is I probably have spent a lot less time online.  

The beacon was there but my cloudy mood wasn't seeing it.  Sunglasses towards life.  Muted, darkened and cloaked in disguise.  Dwelling on the has beens, the should haves in the twilight of life.




Mike made mention of the tag leading him to the conclusion that I write a lot about those of us in our 50s and plus.  It is a fairly closed society I would admit, but not an exclusive one by any means.

Leading the helm being born in 1961:  when, according to either Boom, Bust & Echo or The Popcorn Report, it was the worst year thus far to have lived in.

I started reading about demographics in the early 80s .... I know, that time of YuppyDOM and YuppyHOOD - the stamp of coolness presented in the being you represented.




I admit to being a Yuppy of that era.  I admit to having puffed up bangs and during the week wearing a ladies suit attempting to clamber up the chain of career, not unlike the baby turtles climbing over each other to attempt to escape the pail in which they hatched from their shell.

I do write to so many of us that were born in the middle of bomb shelters and a United States invasion.  Nuclear war seemed eminent between the US and Russia.  The authors of those events, the greatest politicians the world had ever seen:  a storybook tale, among a loving family, loyal brotherhood, beautiful wife and charisma telling stories of hope, pride, and human-kindness to all people of all colors.

One of the few things that Mike said that made me think again:  whether my 50s have been a disappointment?  Uncanny, that love, friendship, life & family have been some of the best I've been lucky enough to have.   It has been the worst in my career in equal proportions.  That is a very frustrating circumstance to be in.  



You have the war stories, can regale heroic accomplishments, awards and rewards but somehow sucked into this hole that, like the turtles is hard to climb out of.

Depression and mental health issues must be alarming for anyone 50 or older.  Unlike your elder Baby Boomer siblings who have glided to the opposite spectrum of life:  Semi retired by 55, kids all university educated (without the debt load) because you were parented by those from the great depression era and had faced huge obstacles to get to the other side:  optimism, reward, recognition, service, loyalty, dedication, beliefs.

In similar fashion, and dipping into my fascination with numbers, I wonder how much financial foresight they had to have by when in order to fulfill many of us others wildest dreams.




Some of us got on a treadmill and forgot what gave us joy.  Too caught up on just making it through another day.  The pressures to not just keep up in the Yuppy attitude:  comparison and competition drive our segment.  Where our children have become entitled and tenacious.  Like Yuppies, Millennials know what is going on in their world:  the threats, the competition, the need for education, striving to get ahead in a very large age group.  

I'm lingering around the 1960s and older who are nipped at the edge of Baby Boomers who had all the best opportunities.  Waiting and learning, we had to observe, ask a lot of question, and act as a sponge, embracing lessons from others' failures, rapt with attention to their climb into iconic status:  Steve Jobs, Michael Jackson (watch it on HBO right now), who are admired and respected, after many years of disappointment, disillusion, accusations, failure.



Steve Jobs and Michael Jackson, the ones before us:  Baby Boomers, taught us valuable lessons and a common understanding:  the higher the achievement, the more likelihood of opposition, targeting, slander, dishonesty, suffering, monetary loss.  

Survival is key
Surviving is a critical characteristic we in our 50s share.  We've faced so many obstacles and had to start over more than once.  Or, had to rethink our own perspective and outlook.  Maybe change how we view the world, banishing bitterness to deep hole of the past.



Rebound, rejoice, rejuvinate
we have the energy to realize we still have a lot of youth in us along with knowledge accumulated by failure or lack of luck.  We've exercised our energy to levels that our technology dependent youngsters have become so reliant on, the likelihood of them being able to read a traditional clock, nondigital form, is rare.  We grew up with the basics, started with the basics, and able to conjure up some pretty cool answers to solving a lot of problems.



Once again, we're faced with much greater of forces of life:  no longer just war, struggle for power, and financial supremacy, today you have to worry about safety, violence, terror, corruption, like never before.

Conditioned as survivors
YUP! We Yuppies can set the tone, raise the bar, lead by example on life's greatest lessons.  In style, polished, educated, ethical and poised as our parents and grandparents instilled in us, not simply taught us.





Thursday, April 13, 2017

An empty nester ~ winning Lottery ~ Easter weekend kind

If either of us saw a picture of us right now, we may have decided against one of the best decisions of our life.

I knew that my conversation with my 82/year young mother would keep paying forward in my consciousnesses thoughts.  Interesting how she gave me a zinger that caught my attention big time!  She said that I seemed more caught up in the present, letting go of the past, and no longer fretting with what the future has in mind.

The Hunkster Hubster picked up some groceries, where we share the chores of putting together dinner.  A ritual of sorts for the empty nesting kind.  Except this is the Easter long weekend where we get to spend the whole weekend together.  That is not a big deal in our world.  Even though we both work full time, our hours are lopsided and inconsistent.  To have a four day weekend off at the same time is of the winning-Lottery kind.

For my husband to recognize it as a special occasion makes our goofy get-ups almost forgivable.  Certainly, for sure if no kids were to drop by.  Since that is highly unlikely these days, it is about making sun when the sun shines.

Like the bed pan I found at Goodwill yesterday for $12 at half-price because it was 50% Blue Tag day there.  I've been the luckiest on Blue Tag Day.  Maybe there is a system to group things together as they are being priced?  Now wouldn't that be amazing eh?

I've been reading a lot about Bitcoin from ages ago.  Wanting to extrapolate what the "experts" said back then:  optimistic or pessimistic or skeptical?  One may think that it would be an accurate portrayal of how things unfold online.  However, let's be realistic and recognize that anything that is held online is vulnerable.

Then again Carney (another secret crush, that is no longer a secret) says that it may actually work:  that Blockchain may work across financial and global boundaries.  That WOULD be revolutionary.

Yet even if Carney were to drive up in a Limousine towing a Guelia for me (you know that red commercial?  I'd insert here for a fee.

At some point as a blogger or writer you have to decide that what you write is worthwhile.  Putting the words out there with hopes that someone would really like what you're saying and *POOF* you're a Brand Ambassador!!  Perfecto.  Bellisimo Mon Ami!!

I've supported @SocialFave as it was a launchling and now picking up steam.  Its CEO, Philippe Trebault @MisterFavor and I became connected back when I started in 2010.  March 2010 as a matter of fact.  Linked In was my very first approach to social media.   This group of early adopters I met there are the most important kind.  Somehow, even as I am compelled to go to work to earn my keep, there are those that pop out in front of me when I'm online.  I'd have to say the few that immediately come to mind:

* Sandy Hubbard @sandyhubbard
* Joseph Ruiz @josephyruiz
* Dave Reynolds @therealdavereynolds

Those are the long-timers that were experimenting and discovering a really neat feature nestled among the nest of social media, which was just starting to take flight:  the #hashtag conversation.

We've now graduated to being able to carry on public conversations with remarkable people of every different, race, color and kind.  Joined by intellect, creative minds, gifted wordsmiths, artists, photographers.  Yet as the millions clamber on board, how many are really making money or doing it to pass the time?

I think the most superb thing about starting out 7 years ago, some names were really getting widespread recognition (think Sean Knight + JessicaN + a few more that are at the top in the media's mind ... like the CEO Benoit who became a mutual follower back then.




Wednesday, April 12, 2017

Make new friends, love the old




one is silver and the other GOLD
as I grow each older, the more appreciative I've become of so many wonderful experiences to be blessed with, never for a moment taking any of it for granted.

working one's self to the core 
doesn't do anyone favors (p.s. in Canadianese the American favors is favored by spell check, but we Canadians taught articulation in the late 60s and the early 70s were blessed with the very big gift of expression. ..... :: anywayyyyyyyyyyyyyys [an 80s term for those yuppies still out there, and the Millennial wannabes ::.... how things have evolved eh?

In the folds of being born of the 60s
like wallflowers to the Baby Boomers, we observed, we absorbed the best parts, we have held our composure, and now we are parents of the gift to our generation:  the gift of the Millennial Bloom.  

We're pretty lucky
even though if you paid attention to statistics and stereotypical behavior, those born in the 60s were pre-packaged to lean towards failure.  If you think stereo-typing is dangerous, especially to mental health, think of the resilience and tenacity of anyone you know, been lucky enough to have met, or heaven help you if you're an offspring.

A beacon of light
to the Millennials is their embrace of the 80s culture.  Is it because there is a soul connection of what those of us in our 20s in the 80s aligned with what our own Millennials are facing.

Where optimism can be restored
when you think of what great things, events, game-changers occurred in the 80s, introduced back then, every day now.  

Boxers who come out of the corner
jumping into the obstacle ahead, head of, crouched in readiness to take the offensive with hardly a sniffle and long before a drop of sweat.  That would define those who lived their 20s in the 80s.  

I graduated from college in the 80s
and it was a great platform to launch a career.  Not limited by the restrictive curriculum, more persevering to land beyond the world of conformity, censorship, polite manners, poise and abloom with everything is impossible, we may as well make the impossible possible.


I notice some really talented folks out there.  Some that mere names crossed paths with me.  What a crazy, crazy CRAZY time, when I think back to it.  With gurgling reflection caught and captured from my conversation with my mother this afternoon.

Being the parent of a Millennial
is a worrisome, full board, attentive preoccupation.  You revel is the brilliance shining from your child born, first in 1989, with the others to follow in the 90s.  

We're lucky so they are lucky
as well.  Like skipping stones across a glass-like lake or quietly lapping ocean shore.  We may have been born in inopportune times, faced some pretty insur-mountable odds.  What we share is that grasp of not expecting anything for free, without commitment, not always sacrifice [ often by choice ] understanding the basic rightful work ethic:  

* work hard
* work honestly
* work with integrity
* be known for your word without all the numerous
* be committed to quality
* whatever you do, do it with pride
* love who you do it with, who you're surrounded by
* do your best always, it always pays off in spades

A dog eat dog world 
began with the Baby Boomers with entitlement mastered by GenX.  Where those born of the 60s, grew in the 80s, parents of the Millennials >> skipped >> over the hay days and landed in the middle of the first recession since the 1929 stock market crash [ if you do not know anything about this historical event, pause this article and go find out about it .... as my commitment to you as a blogger, you read ] we had to survive.  Really not much opportunity to learn as funds dried up and kids had to go leave post-secondary because their was some sort of crisis in their lives, with their family, that took more important measure instead.

Learn from your elders
as much as you can.  No time will be wasted.  I can guarantee that!  Talking to my mother, with so many wise words shared.  I even said to her:  "I hope I remember all of this for when I write later".  The gift of her wisdom was shone brightly upon me, like a face of a flower blooming forward towards the sun.  

I was a sponge in the 80s
that was my greatest gift.  I only had a college diploma, not even a university degree.  It was enough to teach me discipline and that anything worthwhile doesn't come free, without commitment and stick-to-it-ness that is just emerging within the Millennial generation.  

Millennials have faced fear
reflected in their parents eyes.  A strong, tough upper lip, and a straight spine.  We weren't even considering weakness, with goals clearly defined in our line of vision.  

Dedication, optimism ~
contagiously positive attitudes were bestowed upon our offspring.  Whether they grasped those sprinkles of enlightenment and hung on to the best qualities we shared.

Nobody is perfect
and neither is anyone who defines themselves as a Yuppie.  [ Or admits in select company and trusted members ] Who wear it as an emblem of pride, saying "who cares?" if they still have enough hair left to grow a mullet, why not?

As the Millennials groan
and tsk tsk with embarrassment to their very influential peers.  What their peers think of them is more important than their parents, their boyfriend, or their employer slash / boss could ever dream.  A peer sets the benchmark and the height of the peddle stool they are awarded, acclaimed, worshiped or refrained.

Be still thine parental heart
it is just a mutation of your chromosomes, evolved and collided with nature and environment to form an independent being, an individual.  I know it is very hard.  Like a moth does to a butterfly without the loss of the moth, is the butterfly allowed to form.

Be glad, be proud and be boastful
toward anyone who'll listen.  Those are the ones you want to be around.  They can relate, or your words resonate with them.

Unlike my mom's words
this afternoon.  They were so wise, so enlightening ... almost as though I was leaving a cocoon.    While I'd been living these 55 years, I was enclosed in a small outlook, not looking far beyond to where flowers bloom and the sun's flower is warm with a gentle wind, with an iced tea at my elbow.  I'm careful I don't give it a nudge to topple it over as I tap, tap, tap with the rhythm of my 1979 typing class on an electric typewriter.  Graduating exceeding 120 clicks minutes  ::.... now WHAT was it called back in those days when we took our speed tests on a manual typewriter?  Hmmmm I think it was ... nope not characters per second, or any variation of the Times New Roman font that was the only letters to be had, to write a letter, draw up an agreement or a contract.  

Some of us grew up with carbon copy
yet how many know what that material is?  What it is like to try to avoid staining your fingers on the sticky substance on its back with a wrapping-paper thin or thinner-than-onion paper thin [ I'm sure Google can show you what either of those things are .... if not, Wikipedia for sure ].

This is a story for those 
who remember the glory of being a yuppie.  Bringing in the 80s as we all turned 20.  That is a pretty unique identifiable experience, a uniqueness we can own.  A significant contribution to our society came from our decade.  [ you may have to dig back to my other INBETWEENERs blog (before we evolved to be called "YUPPYDOM" ) mere weeks ago I wrote about those who graduated from the 1960s and became icons of our time.  Across borders, beliefs, colors, race or country, the class of the 1960s born are unique with much to boast about.

Keep steady on the present.
Slam the door or gently close the past.  Forget about the future because it isn't anything you can touch right now.  So you may as well be aware of the present and make every moment count!






where everything is impossible, 
we may as well make the 
impossible possible

~Jeannette Marshall