Showing posts with label #rockstar. Show all posts
Showing posts with label #rockstar. Show all posts

Friday, January 6, 2017

2017: when the age of "advertising" is diminished with the adopted currency & recognition called "brand"

damn it all to heck
i really become annoyed when Facebook can't keep my post stored as a draft if i haven't posted it yet.  This is a BIG weakness by Facebook.

what the fuss is all about
i'm sticking my neck out with an opinion clouding predictions of any sort.  Early on in my blog writing, developing skills as i applied them:  as a disciple of #EdwardSnowden school of thought: be a self-taught expert, uphold moral beliefs for mankind including everybody (avoided being diminished by greed or ego).  Edward's quest was for knowledge.  He had an unquenchable thirst for learning anything he was interested in, curious about, wanted to learn more about.  

if inspiration for 2017 is your game
relax in a comfortable atmosphere, devoid of distractions of any kind:  give the spouse free reign on the credit card with the kids for a play land (are there any more of them anymore?  aka Chuckecheese paradise for kids and a break for parents).  << that's a blog better meant for meanderings.about.ca ... as a light bulb goes off.  

watch SNOWDEN
if you want to have a glimpse of the new thermometer and full enlightenment to what is going on in cyber wars, that the traditional media has only sniffed around ignorantly focus on Russian cyber attacks against the US for political posturing.

our world has expanded a billion fold
as succinctly pointed out by Edward Snowden.  I love watching movies that seemingly portray the person behind the persona (also recommend SULLY as well, as the contrast between the 2 movies i watched back-to-back on ANDROID TV.

the BRAND phenomena
is what everything has come down to.  It no longer is what used to be first top of mind when a word came to mind in association with a noun:  KLEENEX(tissue paper); XEROX(photocopy|photocopier).  We GOOGLE(use GOOGLE search to find what we are looking for, regardless of reason or final objective).  Yet we don't APPLE anyone instead of call them on our smartphones.

the SOCIAL MEDIA empire
has been formed and is going to rapidly expand.  Simply because the reversal of sources has already occurred.  No longer are we reading the newspaper or magazine, listening to the radio, or watching television to gain access to what is happening in our world.

has anyone NOTICED?
that regardless of the media outlet you are surrounded by, they are doing somersaults and handstands all over the ticker message, page footnote, whatever:: they're asking you to FOLLOW them on Twitter almost firstly and all the time.  Or, they are attempting to create an organic trending topic without having to FLAG as "advertising" because "viral" supercedes all else (google is not finding me a word close to this, unusual but perhaps not so because i haven't been online for the past month or so, committed to a job that is subpar but pays the bills if not cherished by the heart.  Then Christmas was hectic, made even more so with only one day off on Christmas Eve in two weeks (i wondered who i pissed off to be relegated from  having to work on Christmas Eve (but off by usually 8 o'clock) then back at er on Boxing Day.

i tried to reach out to my COMPANY
show them where they are falling short as a BRAND.  I continue to frown and shake my head when the antics of West Jet continues to surge, with many copycats in tow (go GOOGLE Tim Horton's something about making dreams come true YouTube video that followed in WestJet's footsteps by creating a warm and fuzzy video on how they are giving such splendid gifts of televisions and other material things.  Saving millions in advertising dollars even offsetting the costs of the gifts, the sharing on the universe via social media catches it afire.

traditional ADVERTISING 
is married to traditional media.  I talked about that in that earlier blog a bit.  Maybe the realization hadn't fermented yet.  As it has now.  Traditional ads are dying a fizzling death.  MEDIA brands begging for increased followship while barely hanging on their fingertips that, if they fail, will plunge you into the BIG and not-so-BAD universe of SOCIAL MEDIA.

by no means a BOTTOMing out
certainly a new measurement of scale, reach and return (or ROI).  There were very early adopters of social media who were visionaries in the direction of where this brave new world of walls disappearing and blocks removed.  Where everyone and anyone can enter boldly or with trepidation.  What everyone will AGREE about is that the central force of news, events, communications has shifted to ONLINE.

when every NEWSCAST includes
something happening online.  Exponential volumes of content and snippets ready to be clasped by the influencers online (why do grammar and spelling check not add "influencer" as a reference to a person, personality online.  

where BRAND is king
and anyone can be in the game.  There is no distinction between a person, an organization, a corporation or a government.  The winner of BRAND becomes the king or the queen (where a woman can be crowned by her spirit and knowledge, evoking trust more quickly than men by observation and not any scientific substance or supporting facts).  

where an elected PRESIDENT
can tweet policy and engage hostile exchanges with those he should count on.  if you want to know what your new president is thinking:  just follow him on Twitter, to get it faster than the Evening News or Morning Headline.

the manipulation of TRUST
will continue to be a common thing, more likely to be beyond a cancerous growth.  Where the innocent, naive, trusting, home bound, infirm, lonely, lost human existence dwells with alarming rapid growth.

where FACT blurs with FICTION
when reality and FALSE are blended.  We have been trained to read in order to learn.  We instinctively want to read something of which information or knowledge we wish to gain.  We grew up with news journalism benchmarked credible content by scrutiny on ethics, backed up with facts, the best being unreproachable resource for news, events.

streaming LIVE is going to implode
as traditional mediums like television start to join the ranks of the almost eliminated advertising channels, words, hearing.  With technical digital engines developed to push that content out to the universe, developing sophistication evolving to glide into the sphere of the influence(r) BRAND who may bless them with a #RT, a read, and/or blessedly a share, their comments shrine built from within and without.

PERSONALITIES read or visualized
by anyone, anywhere, any age, any country, any language, any religion, any education can rise to become the relegated status of SOCIAL MEDIA SUPER STAR.

SOCIAL MEDIA SUPER STARs
are the INFLUENCE, VOICE, MESSAGE of what the masses want to hear, read or see.  Almost invisible, they can be beyond a murmur of voice to a clout of opinion, expression and resonance with the universe.  

COMPANIES will be exposed
for viral manipulation currently embraced and not recognized as sophisticated marketing, with visionary digital markets at the helm.  Art directors continually challenged to not only make the BRAND website pleasing to the eye, but also welcome to curiosity to click, tempting to learn more about, less distracting because blinking has been removed (avoiding the annoyance causes the visitor to depart).

psychoGRAPHICs | demoGRAPHICs
expertise will emerge as a viable consultancy sought after.  Right behind it or better hand in hand would be to engage, if not employ, a lead psychologist counsel created.  

the MIGHTIEST will survive
when they realize that theatrics and tricks will end up diminishing any credibility as people online become more SAVVY with where they place their TRUST.  The BRANDs that will win, are those easily trusted.  

Clear RESONATORS will win
not likely representing a group, organization or company, but a person who encompasses the very singular banner of trust.  The visionary committed to the amazing ability that communicating online allows.

TRUST:  the currency of NOW
where the compensation is like the old term of CONTRA.  Where an opinion that matters is worth that of a product, service or recognition.  

the MORAL of the STORY 
people, owners, executives, marketers begin to acknowledge this increasing trend.  Rethink your strategies.  Align yourself with brand ambassadors that add value and class.

AVOID tricks and manipulations
to only be uncovered as such.  Remember, people are smarter and smarter every day they're online.  As traditional media continues to reference social media as the originator of the source, gimmicks and tricks uncovered will severely dampen any momentum once people whom others trust, expose them as so.

COMPANIES try to create #hastags
that matter, are exposed for trying to create trending topics which they can capitalize on, fueled by paid promotion, to trick others into thinking they are popular online.  

Not nearly as SAVVY
because they have not yet recognized that they earlier influence BRAND of person is who they may want to consider replacing your marketing executives and dismantle that costly team and team who have limitless costs.

SELFLESSNESS out arms EGO 
greed, corruption, violence, terrorism, untruths, cyber attack, hack, money.  The knowledge a gift to others without purpose of gain.



Monday, September 12, 2016

attract the universe


Identity Crisis
Is what you begget when you try to divide and siphon off ideas or mere thoughts.  If you are creative in mind and in thinking, you have a hard time letting go of an idea once it is uncorked.

growing a personality
that is recognizable whether from a voice (on YouTube), a face (everywhere), a name synonymous with a pseudonym as I did  create called optioneerJM.  Admittedly back then, as now, I did not want to be presently known on social media that could be tracked to my personal name so I created optioneerJM.  My mind was more caught up with the best way to sell, in a consistent, smooth manner is by understanding your client or prospects needs, defined intricately with what would take them over the top if you understood their wants.  Really great ones can capitalize and categorize them so that they stand out.  

Motorcycle mind
Can be an escape from taking any responsibility for where your creativity takes you.  Once you toss it out to the universe and bother to examine if anything sticks, means that you may be avoiding critical feedback to learn from.

Scarcity of comments
belies the number of visitors that do heavenly click.  A self-critiquing perfectionist can emerge.  Not like the slow evolution of time or the long revolution around the sun.  

Empathy
is something that I was generously given as a natural skill, honed so well, like a finely carved statue or sculpture, considered a gift.

Outgoing
is what immediately would be what I would want to be identified with.  

Brave
enough to try new things.  Laughing at oneself far quicker than anyone else.

Ridicule
is a feared for sure.  Which goes in the opposite direction of the instinct of being outgoing.  Where, what may be lurking is an assault with being the subject of ridicule?

Confidence
with the belief and strong conviction that you are beyond reach of falling self esteem caused by events, outside your control like natural aging and progression in life, to things you intake as happening to you.

Recovery
speed is like the mental olympics of creative types.  Because as they become more prolific in ideas, the more muddled it can become.

Distinction
deciphered with lightening speed.  Fast computing between right and wrong, strength to avoid all that is wrong and focus on what is or can be right.

READ MORE HERE .......

Tuesday, July 12, 2016

JUST lovin it!!

Today has been like no other 
don't ask me why or how because I JUST can't say.



Exhuming the fumes by the fatal impact I narrowly missed being totally deflated and flattened by.  Now, before you jump to conclusions, realize that toxicity can latch themselves on to you whether family or coworker or boss (the person who ultimately decides whether to keep or fire you?)

JUST about everything and the #bestofeverything going on around me right now.  To tell you me week in a nutshell:  my manager TOLD me (didn't show, coach, recommend, give examples) NEVER to use JUST.  Thank goodness on my time off I can JUST just JUST just about anytime I want to.  So there!  Take that!  Bhwamm!  Mental fart to get that outta the toxic gas chamber from my belly.  

Today is the tomorrow of tomorrows
it is the last day I gave birth.  To a "cowgirl".  That was a distinction that very few can ignore.  My youngest baby, Kelsey, was born 21 years ago tomorrow.  The day was smack in the middle of the #CalgaryStampede held annually for over 100 years in Calgary, Alberta, CANADA.  Being born on a stampede day meant you were not assigned:  "It's a girl!" but "its a cowgirl" ~ no exclamation or caps required.   And, oh boy, do we have a gal now.  She's awesome.

You know that host of the 1988 Olympics town.  Or where the evils of oil reside (to some at least) TransCanada Pipelines who was shot down by both Obama and the american public, influenced by naysayers and fear mongers alike, equally responsible are the great MEDIA houses of CNN and CNBC who sharpen the tune based in a direction they want the public opinion to go.  

Remember the Lionardo Dicaprio thing?
Well, where I live is where he said freaky weather patterns were a clear signal of global warming when he came to win (finally) his Oscar performance in The Rendering, filmed near here, where I live.

Just about communications became the finale to my week :: which was Tuesday, not Sunday like everybody else.  In fact, in any given week, my Sunday could be any day of the week.  A meeting, I know, amazing ::... I didn't think I'd ever be part of a meeting with anyone of importance where I work ...:: but there I was smack dab in one.  

We embrace opportunity to express ourselves so I don't think I can get fired for asking some pointed questions yesterday.  I got in a couple of sharp remarks.  AND because this is my one-day weekend, I'll let er rip:  one was about something dear to my heart ::... volunteerism ::...

"What we call "viral" is really the pulse of the people dancing to the same tune." 
~Jeannette Marshall 

Its about community where the founders of HP actually got it right.  You create a COMMUNITY, not a CULTURE and you strike gold.  Seriously.  Think about it.  When has it not caught on?  Of course in every community there is a leader.  The difference between being part of the online community under the umbrella of social media is that the leader happens by the will of the people.  It isn't based on anything less pure.

Politics have no place on social media unless politicians post a disclaimer:  "I am not responsible for my honest opinion" which could go against the norm, or the establishment, or the BIG boys.  

I take what I learn and I share what I learn along the way.  Where else can you fill your brain up with really smart stuff and connect with 100% awesome people?  Its safe to say it isn't likely it will be a parent, a sibling, a teacher, a boss.  It is VERY likely, if you let yourself flow, where you can uncork your true hidden potential.  

There are no judges anymore because they got snuffled out by popular opinion and that becomes the highest votes among humanity.   What we call "viral" is really the pulse of the people dancing to the same tune.  It can't be influenced by media or companies because every individual has the right to surround themselves with whom they choose.  And the power will bubble to the extreme wise.  

I strive to be surrounded by the best with the logic that if you truly want to be the best, why not learn from the best? why not shadow the best? why not exchange with the best? why not look at the prettiest pictures, most magnificent art?  

You are in charge of your destiny by selecting who you spend your time with, where you spend your time, how useful are you being?  






Friday, February 26, 2016

Discover your super POWERS


::: ___________________________________________ :::
"Some days are summersaults
 while others need headstands"
                                  Jeannette Marshall
                                     Author of Meanderings
                                    SocialMEdia @optioneerJM
::: ___________________________________________ :::


I swear every time I'm asked to put up a BIO, I get more creative :::   


knowledgeJunkie +visualCurator+socialmediaEnthusiast+greatGal http://meanderingsabout.blogspot.ca/

http://www.pinterest.com/optioneerjm/
@optioneerJM #bestofeverything  #smilingwords 

::: ___________________________________________ :::




Have a little listen while you read or stop and have a watch 
these guys R fantastic #Canada 
PLEASE show em sum love :: 
discovered by U here on socialMEdia 
@New Swears 
::: ___________________________________________ :::

The more succinct you are the more you dig in to gain insight into who you really are :::  you are subconsciously creating your super POWERS.

Wit reigns supremely with rising stars  who surround themselves with the #positivevibe crowd and #smilingwords to represent the #bestofeverything.  

Why not battle with humor? ( humour in #Canadianeze ) instead of heartbreak, pain, violence abuse or whatever is bothering you on any given day.  



::: ___________________________________________ :::

Not that you're a victim or any sort of whiner or ranter ::: remove yourself and stay far away of the negative force you can get sucked in so easily on this #socialMEdia sensation.

Be a source to be reckoned with as in a creative force that circulates only among the IN crowd who are inspirational, humanitarian, motivational, super POWERs.



::: ___________________________________________ :::

Be the voice of many ::: the poor, the hungry, the bullied, the ill, elderly and the sick ::: never forgotten :::  the unlikely who would be paid much attention to on this new 

MEdiumDOM 


of me, myself, I buy.  Because I can, I want it, not necessarily need.  

Create a chain of unified voice who are synonymous with optimism, gratitude and honesty.  Who stifle the mentally unstable, negative, violent, bullies or terrorISMisms.

Show there is a unified voice to form a consortium of only the #bestofeverything best of anything circulated by #smiling words :::  

Where only the most peaceful, loving, humanitarians become citizens of a community.


This is pure magic ::: and I'm Canadian .... eh?

::: ___________________________________________ :::

The community is bigger than a country, continent, religion, culture, or company. 

Creating a culture that does not rely merely on one thing.  But a collaboration among many.

Dedicated to serving their fellow woman, man, child, and living things.

Reach your super powers hidden under-neath the surface ::: ready to be discovered and revealed to yourself along with others.

::: ___________________________________________ :::


::: ___________________________________________ :::



Please share if you were inspired and want to help others be the #bestofeverything by communicating #smilingwords
::: ___________________________________________ :::

Sunday, January 17, 2016

I'm not a BLOGGER, I'm a BIG THINKER

The most disturbing thing that happened to me.  I am more than a Blogger.  I'm a bbbiiiiiiigggggg thinker.  How else would you explain the phenomenon of having more than one blog now?

WEAK? WRECKS? A little arrogant wouldn'tchasay? 

I started @optioneerJM more as an experiment.  I was at a phase in my life where meaningful career seemed more important than just about anything.  I was intimidated by social media.  I was fascinated.  Talk about the BIGGEST chat outlet in the world eh?  With offshoots who climb the ladder like #Twitter and  Facebook's Mark or a big engine that is driving information to the cloud ahead of Apple by a long moon shot, Google.

The latest phenomenon I had was this unrelenting addition of followers on Facebook.  Now Twitter has been a steady climb to 16,000 followers.  Yet this influx by Facebook is simply amazing.  I do think we cross paths with the same quality of person you represent:  ethical, honest, integrity, intelligent, creative, artistic, caring, smart, savvy, quick thinking, think tank establishment member, influencer, klout, KRED, in your city, country or area of interest.  

Let's be clear::: there are 90% male and 10% female adding me at an alarming rate.  I wouldn't think that a 54 year old gal from Calgary, Canada could generate this much interest.  Perhaps all looped under my real name::: Jeannette Marshall.  I want my karma under check because what I'm sending out to the world is a rich benefactor, not a rich husband looking for a blonde-haired, green-eyed dynamo.  

OK, granted I am a little feisty.  I have closeted that in focused avoided negativity persona.  And there are days when I think::: life sucks.  Or other days when someone pisses me off and all I want to do is rant about it.  

That is why the #bestofeverything people think outside the box!

Maybe there is an untapped side to me in social media::: the ranting side.  Don't worry, that doesn't impact my image of fashionista and unofficial Ambassador of Menopausal women everywhere. 

 Nor the status of upstanding citizenship and classy demeanor. 

 Stay tuned for what I liked from tonight's #criticsaward #bestofeverything with pinash and pizazz in my Blog to follow::: I'll wait a little bit and hold off on the new ranting side ::: but then again, I think I sorted did::: ranting where I had no audience basically and as likely as this and my other blogs, or I should say least likely to read.

Wishing you a fantastic, successful, fashionista sensation in 2016!

The more inner side of +Jeannette Marshall of the soon-to-be ranting #FAME