Sales to executives is a whole different kettle of fish: THINK numbers if you're meeting/have audience with a CEO=Chief Executive Officer | Chairman of the Board + keep your meeting request including any PowerPoint presentations to 20 minutes with Q&A at the end = Practice practice practice doing your presentation in front of audience of colleagues who can constructively give feedback. Even if you don't make it to Q&A you HAVE to ask PERMISSION to extend time allotment or reschedule to continue the conversation - that allows them the chance to absorb your initial presentation and come up with questions as it would apply to their company
Always send a thank you note: or two
1) Email recapping what you told them, any comments or feedback -- take a colleague or manager on the call (no more than one other for total of 2) to write notes and itemize NEXT ACTIONS by BOTH parties in the meeting (who agreed to do what) - reiterate what your next appointment will cover - ask for their input and edits or additions; 2) anyone else that may be needed to attend the meeting (i.e. Marketing Executive/Ops) to allow the CEO to get their input and evaluation extra set of eyes and ears and opportunity identifier.
2) send a handwritten card thank you note - it can be generic but better if you have cards printed with logo and your contact details - like a postcard or put in an envelope with a stamp and your own handwriting with Personal&Confidential on seal side. Here, you make a social comment like - have a great vacation, day on the golf course, board meeting, union sit in - you get my point?
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