Friday, January 6, 2017

breaking BAD: advertisers + advertising + advertising agencies :: traditional MEDIA: television, radio, newspapers, magazine :: outdated MEANS: printing, printed matter, encyclopedia, library


my take on matters at the present time Jan 9 2017 ... where advertising's only value has been minimized to gimmicks, craft and pleasing the eye ... 

http://www.privateartinvestor.com/wp-content/uploads/2015/01/Gerhard-Richter-Detail-Abstraktes-Bild-1986.jpg
Gerhard-Richter-Detail-Abstraktes-Bild-1986


from the days of "MadMenAdvertising" to the BRAND of a voice, a passion, an interest, an opinion, a vibe under the umbrella of TRUST .... read MORE >> here on the link below. Comment or share if you like. 

Thank you!

 Jeannette Marshall


http://meanderingsabout.blogspot.ca/2017/01/2017-when-age-of-advertising-is.html

2017: when the age of "advertising" is diminished with the adopted currency & recognition called "brand"

damn it all to heck
i really become annoyed when Facebook can't keep my post .... READ HERE

2017: when the age of "advertising" is diminished with the adopted currency & recognition called "brand"

damn it all to heck
i really become annoyed when Facebook can't keep my post stored as a draft if i haven't posted it yet.  This is a BIG weakness by Facebook.

what the fuss is all about
i'm sticking my neck out with an opinion clouding predictions of any sort.  Early on in my blog writing, developing skills as i applied them:  as a disciple of #EdwardSnowden school of thought: be a self-taught expert, uphold moral beliefs for mankind including everybody (avoided being diminished by greed or ego).  Edward's quest was for knowledge.  He had an unquenchable thirst for learning anything he was interested in, curious about, wanted to learn more about.  

if inspiration for 2017 is your game
relax in a comfortable atmosphere, devoid of distractions of any kind:  give the spouse free reign on the credit card with the kids for a play land (are there any more of them anymore?  aka Chuckecheese paradise for kids and a break for parents).  << that's a blog better meant for meanderings.about.ca ... as a light bulb goes off.  

watch SNOWDEN
if you want to have a glimpse of the new thermometer and full enlightenment to what is going on in cyber wars, that the traditional media has only sniffed around ignorantly focus on Russian cyber attacks against the US for political posturing.

our world has expanded a billion fold
as succinctly pointed out by Edward Snowden.  I love watching movies that seemingly portray the person behind the persona (also recommend SULLY as well, as the contrast between the 2 movies i watched back-to-back on ANDROID TV.

the BRAND phenomena
is what everything has come down to.  It no longer is what used to be first top of mind when a word came to mind in association with a noun:  KLEENEX(tissue paper); XEROX(photocopy|photocopier).  We GOOGLE(use GOOGLE search to find what we are looking for, regardless of reason or final objective).  Yet we don't APPLE anyone instead of call them on our smartphones.

the SOCIAL MEDIA empire
has been formed and is going to rapidly expand.  Simply because the reversal of sources has already occurred.  No longer are we reading the newspaper or magazine, listening to the radio, or watching television to gain access to what is happening in our world.

has anyone NOTICED?
that regardless of the media outlet you are surrounded by, they are doing somersaults and handstands all over the ticker message, page footnote, whatever:: they're asking you to FOLLOW them on Twitter almost firstly and all the time.  Or, they are attempting to create an organic trending topic without having to FLAG as "advertising" because "viral" supercedes all else (google is not finding me a word close to this, unusual but perhaps not so because i haven't been online for the past month or so, committed to a job that is subpar but pays the bills if not cherished by the heart.  Then Christmas was hectic, made even more so with only one day off on Christmas Eve in two weeks (i wondered who i pissed off to be relegated from  having to work on Christmas Eve (but off by usually 8 o'clock) then back at er on Boxing Day.

i tried to reach out to my COMPANY
show them where they are falling short as a BRAND.  I continue to frown and shake my head when the antics of West Jet continues to surge, with many copycats in tow (go GOOGLE Tim Horton's something about making dreams come true YouTube video that followed in WestJet's footsteps by creating a warm and fuzzy video on how they are giving such splendid gifts of televisions and other material things.  Saving millions in advertising dollars even offsetting the costs of the gifts, the sharing on the universe via social media catches it afire.

traditional ADVERTISING 
is married to traditional media.  I talked about that in that earlier blog a bit.  Maybe the realization hadn't fermented yet.  As it has now.  Traditional ads are dying a fizzling death.  MEDIA brands begging for increased followship while barely hanging on their fingertips that, if they fail, will plunge you into the BIG and not-so-BAD universe of SOCIAL MEDIA.

by no means a BOTTOMing out
certainly a new measurement of scale, reach and return (or ROI).  There were very early adopters of social media who were visionaries in the direction of where this brave new world of walls disappearing and blocks removed.  Where everyone and anyone can enter boldly or with trepidation.  What everyone will AGREE about is that the central force of news, events, communications has shifted to ONLINE.

when every NEWSCAST includes
something happening online.  Exponential volumes of content and snippets ready to be clasped by the influencers online (why do grammar and spelling check not add "influencer" as a reference to a person, personality online.  

where BRAND is king
and anyone can be in the game.  There is no distinction between a person, an organization, a corporation or a government.  The winner of BRAND becomes the king or the queen (where a woman can be crowned by her spirit and knowledge, evoking trust more quickly than men by observation and not any scientific substance or supporting facts).  

where an elected PRESIDENT
can tweet policy and engage hostile exchanges with those he should count on.  if you want to know what your new president is thinking:  just follow him on Twitter, to get it faster than the Evening News or Morning Headline.

the manipulation of TRUST
will continue to be a common thing, more likely to be beyond a cancerous growth.  Where the innocent, naive, trusting, home bound, infirm, lonely, lost human existence dwells with alarming rapid growth.

where FACT blurs with FICTION
when reality and FALSE are blended.  We have been trained to read in order to learn.  We instinctively want to read something of which information or knowledge we wish to gain.  We grew up with news journalism benchmarked credible content by scrutiny on ethics, backed up with facts, the best being unreproachable resource for news, events.

streaming LIVE is going to implode
as traditional mediums like television start to join the ranks of the almost eliminated advertising channels, words, hearing.  With technical digital engines developed to push that content out to the universe, developing sophistication evolving to glide into the sphere of the influence(r) BRAND who may bless them with a #RT, a read, and/or blessedly a share, their comments shrine built from within and without.

PERSONALITIES read or visualized
by anyone, anywhere, any age, any country, any language, any religion, any education can rise to become the relegated status of SOCIAL MEDIA SUPER STAR.

SOCIAL MEDIA SUPER STARs
are the INFLUENCE, VOICE, MESSAGE of what the masses want to hear, read or see.  Almost invisible, they can be beyond a murmur of voice to a clout of opinion, expression and resonance with the universe.  

COMPANIES will be exposed
for viral manipulation currently embraced and not recognized as sophisticated marketing, with visionary digital markets at the helm.  Art directors continually challenged to not only make the BRAND website pleasing to the eye, but also welcome to curiosity to click, tempting to learn more about, less distracting because blinking has been removed (avoiding the annoyance causes the visitor to depart).

psychoGRAPHICs | demoGRAPHICs
expertise will emerge as a viable consultancy sought after.  Right behind it or better hand in hand would be to engage, if not employ, a lead psychologist counsel created.  

the MIGHTIEST will survive
when they realize that theatrics and tricks will end up diminishing any credibility as people online become more SAVVY with where they place their TRUST.  The BRANDs that will win, are those easily trusted.  

Clear RESONATORS will win
not likely representing a group, organization or company, but a person who encompasses the very singular banner of trust.  The visionary committed to the amazing ability that communicating online allows.

TRUST:  the currency of NOW
where the compensation is like the old term of CONTRA.  Where an opinion that matters is worth that of a product, service or recognition.  

the MORAL of the STORY 
people, owners, executives, marketers begin to acknowledge this increasing trend.  Rethink your strategies.  Align yourself with brand ambassadors that add value and class.

AVOID tricks and manipulations
to only be uncovered as such.  Remember, people are smarter and smarter every day they're online.  As traditional media continues to reference social media as the originator of the source, gimmicks and tricks uncovered will severely dampen any momentum once people whom others trust, expose them as so.

COMPANIES try to create #hastags
that matter, are exposed for trying to create trending topics which they can capitalize on, fueled by paid promotion, to trick others into thinking they are popular online.  

Not nearly as SAVVY
because they have not yet recognized that they earlier influence BRAND of person is who they may want to consider replacing your marketing executives and dismantle that costly team and team who have limitless costs.

SELFLESSNESS out arms EGO 
greed, corruption, violence, terrorism, untruths, cyber attack, hack, money.  The knowledge a gift to others without purpose of gain.



Friday, December 16, 2016

The definition of insanity?

Illusional | Amy Cochrane | Flickr



So do you know this question::… 
what is the definition of insanity?


Have you ever heard the answer followed immediately thereafter?


Do you know the answer?


IT IS:  The definition of insanity:  doing things over and over again expecting different results.


To me, insanity has typically aligned with something else OR someone else.  



I’ve used the term fairly often as a sales managing coaching her reps.  I have been employed, up until now, in predominately male-dominated industries such as digital printing, document management, fleet management, office services, outsourcing, infrastructure project management.  To name a few too many I’m sure.  After all this time, until I placed fingers on a keyboard, alternating the right with a mouse, I discovered that the quote is attributed to Albert Einstein.  Huh!  I didn’t know that.  I do know that I seem to gravitate towards his quotes, more than any other singular person.  Followed closely by Mother Teresa:





Do you ever get to the level that you feel yourself physically tense up or completely let go and sob while you cry your eyes out?  You’re exceptionally lucky if you haven’t, or insane being so unrealistic or void of any reaction to anything.  Therein the definition resources sits “narcissism” nestled along with all the other deranged words like madness, lunacy and derangement.

Illusion Art by Rob Gonsalves illusion art …


Excuse me dictionary people.  I did take exception to “dementia” being thrown in, like any innocent victim thrown in with the lions.  I hardly think that a medical condition that surfaces with advanced aging can in any way say that the person is “insane”.  Forgetful, lost touch with reality, where everyone becomes a stranger.

What Is Dementia?

Text Size controlsNormal font sizeMedium font sizeLarge font size

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dementia-symptoms-and-brain changes Dementia is a general term for a decline in mental ability severe enough to interfere with daily life. Memory loss is an example. Alzheimer’s is the most common type of dementia.
About Dementia
Symptoms
Causes 
Diagnosis
Treatments
Risk & Prevention

About dementia

Find out what how typical age-related memory loss compares to early signs of Alzheimer’s and other dementias.
Learn the signs.

Dementia is not a specific disease. It’s an overall term that describes a wide range of symptomsassociated with a decline in memory or other thinking skills severe enough to reduce a person’s ability to perform everyday activities. Alzheimer’s disease accounts for 60 to 80 percent of cases. Vascular dementia, which occurs after a stroke, is the second most common dementia type. But there are many other conditions that can cause symptoms of dementia, including some that are reversible, such as thyroid problems and vitamin deficiencies.
Dementia is often incorrectly referred to as “senility” or “senile dementia,” which reflects the formerly widespread but incorrect belief that serious mental decline is a normal part of aging.
Learn more: Common Types of DementiaWhat is Alzheimer’s?


Memory loss and other symptoms of dementia

Many people have memory loss issues — this does not mean they have Alzheimer’s or another dementia

There are many different causes of memory problems. If you or a loved one is experiencing troubling symptoms, visit a doctor to learn the reason. Some causes of dementia-like symptoms can be reversed.

Learn more: Visiting Your Doctor

While symptoms of dementia can vary greatly, at least two of the following core mental functions must be significantly impaired to be considered dementia:

  • Memory
  • Communication and language
  • Ability to focus and pay attention
  • Reasoning and judgment
  • Visual perception

People with dementia may have problems with short-term memory, keeping track of a purse or wallet, paying bills, planning and preparing meals, remembering appointments or traveling out of the neighborhood.
Many dementias are progressive, meaning symptoms start out slowly and gradually get worse. If you or a loved one is experiencing memory difficulties or other changes in thinking skills, don’t ignore them. See a doctor soon to determine the cause. Professional evaluation may detect a treatable condition. And even if symptoms suggest dementia, early diagnosis allows a person to get the maximum benefit from available treatments and provides an opportunity to volunteer for clinical trials or studies. It also provides time to plan for the future.
Learn more: 10 Warning SignsStages of Alzheimer’s 


Well that certainly throws curve balls at anyone over the age of 50, one can only imagine.  I think back to when I was in my 20s, if asked:  “what is your greatest fear?”  I may have answered:  fire or a tornadoe (living in the Province of southern Alberta, it isn’t something we often have to concern ourselves with, even though we have seen funnel clouds).


Once you hit your 50s you do a major inventory on your life.  Not anything like the mild TO DOs by the time you hit your 30s.  It is a massive awakening.  A self-reflection and a dreaded comparison.


Whatever the predictors are saying.  If they are saying that my generation (born in the 1960s) had a tougher life than my parents did.  They would be right.


If you look at building a graph on life benchmarks, there would be a really steady climb for baby boomers and war babies on a ladder of steps.


However, if you take the typical 1960s baby, there would be no steady, even flowed climb.  It would look more like something out of radical dips and arrows.


Nothing is predictable.  Yet we uphold the belief that our world will return to sanity once again.  There were so many things that one could take for granted at one time, that it seems so lucky when someone born in the era of optimism on the one hand destroyed by fear and pending possibility of war.   


Then you sail through the innocence in comparison of the times going through upheaval and major changes, that made such large registration on our radar.


We somehow hung on to our innocence during the corruption of the early 70s and disruptions caused by war.  In both scenarios, we were hardly old enough to typically have it in our sphere of influence yet we became intuitive to the moods of our elders, parents, teachers and any other authority figures we were polite, well mannered and respectful to.

About now, many of us into our 50s are wondering or writing or saying out loud:  “stop the insanity”.  Yet it continues to circle around us.  


We tend to be dissatisfied because of the infrequency of peaceful surroundings, vibes, events in our lives if I were to hazard to guess.  We seem to be more comfortable in chaos than in solitude or quietness.  


We strive for mindfulness, as in being only concerned with the present moment … and this moment … and this moment.  Failing miserably at avoiding the major pitfall of not looking at the future, never mind in the pit of continual worry about what tomorrow will bring.


A person can be warming their car up outside while they are putting the finishing touches on their thermos of dark roast french-pressed Italian coffee  and the telephone rings.  That isn’t really that unusual, just so different than when we were growing up.


People riding their 50s grew up at a time when there were minimal phones around.  I almost giggle when I recall, how great my parents were at installing our one central phone in the kitchen with an extra long cord so that we could sneak around the corner to have a “private conversation”.


My father, like many fathers, had a big important job and came home to a hot dinner with his family, who were waiting by the set table for his arrival home so we could eat (the peanut butter and jam sandwich when we got home at 3 o’clock didn’t seem to ever tide us over in satisfaction).  From that moment on, among dinner chatter with my 3 siblings and parents, the phone answering was always my dad.  


My dad would almost grin in pleasure when there was no answer.  He was happiest when he knew he had scared off any boys  calling for one of us girls.  If I wasn’t around and the phone was off its cradle, my sister Diana had a fondness for picking up the phone and taking the call as though it were me.  Where was I?  Waiting outside the door to the one bathroom in our house that six people shared for one of brothers to exit in a fume of normal bodily function that would seriously disarm and impair the next innocent victim of their own bladder.  We didn’t have bathroom fans.  


My dad would reign on the couch for the rest of the evening.  If we were allowed to go out past dark, when we returned home we were required to give our father a kiss on the cheek before retiring to bed.  He was able to swiftly take a whiff like a hound dog of our breath, on the ever-ready mode to pounce if we would (hardly) have been stupid enough to take a sip of alcohol on the way home or stumbling home from a party.  I can never reason, nor did I ever ask him (that, I do regret) HOW WILD was he growing up?  That time when he was growing up and young men were signing up to go to World War II.  He would have been too young, yet as soon as he turned 18, he did sign up.  I guess that was the influences he had.


We have to stop comparing our lives to our parents lives or how fortunate in some ways we seem to have had it than our own children do now.  


It wasn’t a question of affording to go to university as much as when.  There was no grand scheme of childhood education funds or anything much other than a good savings nest egg.


So why in our lives, in the age of 50 plus, are we striving so hard to have the same lives as our parents did when they were 50?  Possibly because we don’t nor can have the assumption that we will take our education and apply that good ole home loyalty to your employer mentality we were brought up with, to only have that loyalty reciprocated void without any guarantee that we won’t have a job for 30 or 40 years and receive a gold watch at your retirement party.


It wasn’t unusual in the infancy of my career even to attend a retirement get together to say farewell to the work well and best wishes to the mellow years to follow.  That seemed to be natural up until the end of the 90s it would seem.  Not that there aren’t any.  Its just that most of them are on movie sets and television shows.


So why do we long for that same peacefulness and steady flow that our parents enjoyed?  They would certainly point out effectively that they, too, had many challenges during their living years.  


It is time to stop the insanity and stand on our tippie toes and reach the farthest out to try to understand the tide we’re on, when it will slow down, or if we’ll ever make it to coasting.


This should be your statesman or woman years.  You’ve had your ups and downs and earned your stripes by now.  But we forget, that is not the sign of our times.  We have to stop trying to reach out, comparing ourselves to others or to whom we thought we would be by now and we have to avoid worrying about tomorrow.  Today and this minute is the only thing we can actively participate in and do anything about.  

Illusional | Amy Cochrane | Flickr





The reasoning would be that we are the only ones who are truly in control of our destiny.  If we fall into mental health issues, depression or are illusional that it will get different, a lottery win around the corner, is up to us.

in·san·i·ty
inˈsanədē/
noun
  1. the state of being seriously mentally ill; madness.
    “he suffered from bouts of insanity”
    synonyms: mental illness, madnessdementiaMore

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The definition of insanity?

Illusional | Amy Cochrane | Flickr



So do you know this question::… 
what is the definition of insanity?


Have you ever heard the answer followed immediately thereafter?


Do you know the answer?


IT IS:  The definition of insanity:  doing things over and over again expecting different results.


To me, insanity has typically aligned with something else OR someone else.  



I’ve used the term fairly often as a sales managing coaching her reps.  I have been employed, up until now, in predominately male-dominated industries such as digital printing, document management, fleet management, office services, outsourcing, infrastructure project management.  To name a few too many I’m sure.  After all this time, until I placed fingers on a keyboard, alternating the right with a mouse, I discovered that the quote is attributed to Albert Einstein.  Huh!  I didn’t know that.  I do know that I seem to gravitate towards his quotes, more than any other singular person.  Followed closely by Mother Teresa:





Do you ever get to the level that you feel yourself physically tense up or completely let go and sob while you cry your eyes out?  You’re exceptionally lucky if you haven’t, or insane being so unrealistic or void of any reaction to anything.  Therein the definition resources sits “narcissism” nestled along with all the other deranged words like madness, lunacy and derangement.

Illusion Art by Rob Gonsalves illusion art …


Excuse me dictionary people.  I did take exception to “dementia” being thrown in, like any innocent victim thrown in with the lions.  I hardly think that a medical condition that surfaces with advanced aging can in any way say that the person is “insane”.  Forgetful, lost touch with reality, where everyone becomes a stranger.

What Is Dementia?

Text Size controlsNormal font sizeMedium font sizeLarge font size

http://platform.twitter.com/widgets/tweet_button.3748f7cda49448f6c6f7854238570ba0.en.html#dnt=true&id=twitter-widget-0&lang=en&original_referer=http%3A%2F%2Fwww.alz.org%2Fwhat-is-dementia.asp%23Symptoms&size=m&text=Dementia%20%E2%80%93%20Signs%2C%20Symptoms%2C%20Causes%2C%20Tests%2C%20Treatment%2C%20Care%20%7C%20alz.org&time=1481914539929&type=share&url=http%3A%2F%2Fwww.alz.org%2Fwhat-is-dementia.asp%23Symptoms&via=alzassociation

dementia-symptoms-and-brain changes Dementia is a general term for a decline in mental ability severe enough to interfere with daily life. Memory loss is an example. Alzheimer’s is the most common type of dementia.
About Dementia
Symptoms
Causes 
Diagnosis
Treatments
Risk & Prevention

About dementia

Find out what how typical age-related memory loss compares to early signs of Alzheimer’s and other dementias.
Learn the signs.

Dementia is not a specific disease. It’s an overall term that describes a wide range of symptomsassociated with a decline in memory or other thinking skills severe enough to reduce a person’s ability to perform everyday activities. Alzheimer’s disease accounts for 60 to 80 percent of cases. Vascular dementia, which occurs after a stroke, is the second most common dementia type. But there are many other conditions that can cause symptoms of dementia, including some that are reversible, such as thyroid problems and vitamin deficiencies.
Dementia is often incorrectly referred to as “senility” or “senile dementia,” which reflects the formerly widespread but incorrect belief that serious mental decline is a normal part of aging.
Learn more: Common Types of DementiaWhat is Alzheimer’s?


Memory loss and other symptoms of dementia

Many people have memory loss issues — this does not mean they have Alzheimer’s or another dementia

There are many different causes of memory problems. If you or a loved one is experiencing troubling symptoms, visit a doctor to learn the reason. Some causes of dementia-like symptoms can be reversed.

Learn more: Visiting Your Doctor

While symptoms of dementia can vary greatly, at least two of the following core mental functions must be significantly impaired to be considered dementia:

  • Memory
  • Communication and language
  • Ability to focus and pay attention
  • Reasoning and judgment
  • Visual perception

People with dementia may have problems with short-term memory, keeping track of a purse or wallet, paying bills, planning and preparing meals, remembering appointments or traveling out of the neighborhood.
Many dementias are progressive, meaning symptoms start out slowly and gradually get worse. If you or a loved one is experiencing memory difficulties or other changes in thinking skills, don’t ignore them. See a doctor soon to determine the cause. Professional evaluation may detect a treatable condition. And even if symptoms suggest dementia, early diagnosis allows a person to get the maximum benefit from available treatments and provides an opportunity to volunteer for clinical trials or studies. It also provides time to plan for the future.
Learn more: 10 Warning SignsStages of Alzheimer’s 


Well that certainly throws curve balls at anyone over the age of 50, one can only imagine.  I think back to when I was in my 20s, if asked:  “what is your greatest fear?”  I may have answered:  fire or a tornadoe (living in the Province of southern Alberta, it isn’t something we often have to concern ourselves with, even though we have seen funnel clouds).


Once you hit your 50s you do a major inventory on your life.  Not anything like the mild TO DOs by the time you hit your 30s.  It is a massive awakening.  A self-reflection and a dreaded comparison.


Whatever the predictors are saying.  If they are saying that my generation (born in the 1960s) had a tougher life than my parents did.  They would be right.


If you look at building a graph on life benchmarks, there would be a really steady climb for baby boomers and war babies on a ladder of steps.


However, if you take the typical 1960s baby, there would be no steady, even flowed climb.  It would look more like something out of radical dips and arrows.


Nothing is predictable.  Yet we uphold the belief that our world will return to sanity once again.  There were so many things that one could take for granted at one time, that it seems so lucky when someone born in the era of optimism on the one hand destroyed by fear and pending possibility of war.   


Then you sail through the innocence in comparison of the times going through upheaval and major changes, that made such large registration on our radar.


We somehow hung on to our innocence during the corruption of the early 70s and disruptions caused by war.  In both scenarios, we were hardly old enough to typically have it in our sphere of influence yet we became intuitive to the moods of our elders, parents, teachers and any other authority figures we were polite, well mannered and respectful to.

About now, many of us into our 50s are wondering or writing or saying out loud:  “stop the insanity”.  Yet it continues to circle around us.  


We tend to be dissatisfied because of the infrequency of peaceful surroundings, vibes, events in our lives if I were to hazard to guess.  We seem to be more comfortable in chaos than in solitude or quietness.  


We strive for mindfulness, as in being only concerned with the present moment … and this moment … and this moment.  Failing miserably at avoiding the major pitfall of not looking at the future, never mind in the pit of continual worry about what tomorrow will bring.


A person can be warming their car up outside while they are putting the finishing touches on their thermos of dark roast french-pressed Italian coffee  and the telephone rings.  That isn’t really that unusual, just so different than when we were growing up.


People riding their 50s grew up at a time when there were minimal phones around.  I almost giggle when I recall, how great my parents were at installing our one central phone in the kitchen with an extra long cord so that we could sneak around the corner to have a “private conversation”.


My father, like many fathers, had a big important job and came home to a hot dinner with his family, who were waiting by the set table for his arrival home so we could eat (the peanut butter and jam sandwich when we got home at 3 o’clock didn’t seem to ever tide us over in satisfaction).  From that moment on, among dinner chatter with my 3 siblings and parents, the phone answering was always my dad.  


My dad would almost grin in pleasure when there was no answer.  He was happiest when he knew he had scared off any boys  calling for one of us girls.  If I wasn’t around and the phone was off its cradle, my sister Diana had a fondness for picking up the phone and taking the call as though it were me.  Where was I?  Waiting outside the door to the one bathroom in our house that six people shared for one of brothers to exit in a fume of normal bodily function that would seriously disarm and impair the next innocent victim of their own bladder.  We didn’t have bathroom fans.  


My dad would reign on the couch for the rest of the evening.  If we were allowed to go out past dark, when we returned home we were required to give our father a kiss on the cheek before retiring to bed.  He was able to swiftly take a whiff like a hound dog of our breath, on the ever-ready mode to pounce if we would (hardly) have been stupid enough to take a sip of alcohol on the way home or stumbling home from a party.  I can never reason, nor did I ever ask him (that, I do regret) HOW WILD was he growing up?  That time when he was growing up and young men were signing up to go to World War II.  He would have been too young, yet as soon as he turned 18, he did sign up.  I guess that was the influences he had.


We have to stop comparing our lives to our parents lives or how fortunate in some ways we seem to have had it than our own children do now.  


It wasn’t a question of affording to go to university as much as when.  There was no grand scheme of childhood education funds or anything much other than a good savings nest egg.


So why in our lives, in the age of 50 plus, are we striving so hard to have the same lives as our parents did when they were 50?  Possibly because we don’t nor can have the assumption that we will take our education and apply that good ole home loyalty to your employer mentality we were brought up with, to only have that loyalty reciprocated void without any guarantee that we won’t have a job for 30 or 40 years and receive a gold watch at your retirement party.


It wasn’t unusual in the infancy of my career even to attend a retirement get together to say farewell to the work well and best wishes to the mellow years to follow.  That seemed to be natural up until the end of the 90s it would seem.  Not that there aren’t any.  Its just that most of them are on movie sets and television shows.


So why do we long for that same peacefulness and steady flow that our parents enjoyed?  They would certainly point out effectively that they, too, had many challenges during their living years.  


It is time to stop the insanity and stand on our tippie toes and reach the farthest out to try to understand the tide we’re on, when it will slow down, or if we’ll ever make it to coasting.


This should be your statesman or woman years.  You’ve had your ups and downs and earned your stripes by now.  But we forget, that is not the sign of our times.  We have to stop trying to reach out, comparing ourselves to others or to whom we thought we would be by now and we have to avoid worrying about tomorrow.  Today and this minute is the only thing we can actively participate in and do anything about.  

Illusional | Amy Cochrane | Flickr





The reasoning would be that we are the only ones who are truly in control of our destiny.  If we fall into mental health issues, depression or are illusional that it will get different, a lottery win around the corner, is up to us.

in·san·i·ty
inˈsanədē/
noun
  1. the state of being seriously mentally ill; madness.
    “he suffered from bouts of insanity”
    synonyms: mental illness, madnessdementiaMore

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